Topic > Pros and Cons of SMS - 1652

Sending emails: You need to scroll to the bottom of the page to find the phone number. If it's an email chain, it can be difficult to find the phone number. Each of these contact methods has many other advantages/disadvantages. I simply wanted to point out a few. To take these reasoning one step further, it's time to look at those numbers as to why texting is so prolific. SMS is the most popular and used app on a smartphone. Not only that, 97% of Americans use it AT LEAST ONCE A DAY! (Pew Study) 64% of American adults own a smartphone. This means that the rest of the population does not. You have to be able to communicate with them. (Pew Study)According to DuoCall Communications, 75% of phones, or 4.5 billion, are text-enabled. 96% of smartphone users text. (DuoCall Communications) Worldwide we will send 8.3 trillion messages this year alone! In case you're wondering, that's 23 BILLION/DAY or 16 MILLION/MINUTE. (Yes, I would say we are very little dependent on our phones. (Portio Research)In 2012, Forrester said that over 6 billion messages were sent in the United States