This label has a large font which makes it easier to read. The color of the bottles is designed to capture the consumer's attention, but not only that, the dark red represents power, passion and love. Where he seems to be honest in his desire to show that all women have beauty. However, in selling products specifically for aging skin or to combat the aging process, Dove fails in its approach to honesty and true beauty. The advertisement seems to support the idea that older women are naturally beautiful; however, they are attempting to sell a product that will enhance this beauty. This seems to be contradictory to the message conveyed by the advertisement. Although Dove produces a product aimed at treating aging skin and hair, the commercial clearly portrays that older women are beautiful without any enhancements. The last shot of the commercial is a link to their website where consumers can go to learn more about Dove's line of pro-age products. Perhaps Dove intends to reach the intellect of mature female audiences. Where it doesn't feed the preconceived idea that older people can't surf or use the internet. Dove relies heavily on this website to provide detailed information about the product line and where it can be purchased. It can be assumed that they promote the emancipation of women, youth and the elderly