Over decades of advertising around the world, we have seen food, clothing, beauty products, shoes, furniture and many other items being placed in television, newspapers, radio and magazines but we never take a moment to research the effects it has on the society around us and how it harms the people who buy the products. We never stop to look at who the consumers are or why they buy these items; as long as the producers make money from it, no one really cares where it goes or why people need it. In studies and articles written by Jean Kilbourne, Simon Gwynn, and Peggy Drexler, we see the differences between who ads are intended for, why they are distributed, and how it affects some of the youngest members of society. While more detailed testimonies are provided to us by the documentary Gli Illusionisti directed by Elena Rossini. Overall, it is shown that the society tries its best to ignore the advertisement but it affects the little girls, how young people are taught how to look but are embarrassed about how to reach the end goal and how the society sells shortcuts to all these personal issues and private. desires. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay In Kilbourne's article, Jesus is a Brand of Jeans, he explains how different advertisements, do different things to young people and how they affect society and how things can mean different things to different people. He states a couple of things that had a lot of the same underlying tones about how we, as a society, try to ignore certain things about society, about advertising, about the value and perception of certain products. He goes on to explain how the things he hears versus what he sees are two different things and have two different meanings. “What I hear more than anything, as I lecture around the world, is: 'I don't pay attention to ads,' 'I just tune them out,' and 'They have no effect on me.' I often hear this from people who wear clothing decorated with logos.” When talking about this, he mentions how people are trying to hide the fact that they know something isn't right but justify it by wearing or using their designs, he later links this to how we ignore the objectification and disembodiment of women, " Because we believe advertising is banal, we are less alert, less critical, than we might otherwise be. While we laugh, sometimes sneer, the commercial does its job... advertising often turns people into objects. Bodies of women and even those of men are nowadays dismembered, packaged and used to sell everything from chainsaws to chewing gum, from champagne to shampoo." Even if we, as a society, "ignore" these advertisements, to let the Men's and women's self-esteem sinks to the bottom and hide their true beauty. Ultimately explains how girls feel when their bodies are shown as one and they don't see society's beauty standards on their bodies: " Girls' self-esteem plummets when they reach adolescence, in part because they cannot escape the message that their bodies are objects, and imperfect objects at that." While much of the advertising is not always in Hollywood, California, we see how even movie posters connect to this idea of ​​objectifying women and their bodies and how this can influence girls to be like the ones on the posters and be big means to undress or show off one's body. In Hollywood, we see the headless women of Hollywood. In the appearance of boys, they feel the same pressure as girls in today's societies on the front.