IndexNumber of views over timeRatings (Likes/Dislikes)Discovery eventsAnalyze audience demographicsDecrease in viewersMonitor traffic sourcesSharing statisticsEncourage engagement of subscribersNumber of views over timeAn important metric used to determine the success of a video is the number of views the video has received over time. YouTube Insights provides this metric at the bottom right of each video to give both users and the source an idea of ​​its popularity. This metric can help you determine what type of content resonates best with your audience. The average number of views per video helps you get a clear understanding of the video content that performs well and guides future content creation. Video views should be considered as the main factor in the success of any video. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Ratings (Like/Dislike) Video ratings are another metric that demonstrates direct viewer feedback. They appear in the bottom right corner of videos along with video views. Here we can see the number of likes or dislikes that the video has received over time. For an in-depth view of these ratings you need to click on the bar graph. This helps compare likes, dislikes, comments and favorites of the video since its publication. Along with the total number of views of your video, ratings can help determine what video content your audience likes or dislikes. Feedback on ratings is often a better indicator of engagement than views alone, as ratings require more action from your audience than simply viewing your content. Feedback in the form of likes or dislikes can help our search rankings, as YouTube takes these factors into account when deciding where our videos rank in search results. Discovery Events Understanding how traffic was driven to your YouTube videos is essential to understanding how to attract interested viewers to our videos in the future. You can access this information by clicking the same bar graph icon at the bottom right of most YouTube videos. Shows the significant events of the discovery; that is, viewers' main sources of referral to a video. The list of top reference sources helps you analyze significant sources of views. This information provides useful insight into which marketing channels are driving traffic to your videos versus others and helps you focus your efforts. If one traffic source attracts more than another, the video promotion strategy can be adjusted accordingly. Websites that embed our videos should be reported. Embedding a video means posting a YouTube video to be viewed on a site without viewing it on YouTube. We may notice and contact websites that embed our YouTube videos. They can be notified when a new video is launched, so they can also share it. Analyze audience demographics To further analyze your video statistics, you can click the View More Statistics button to get more in-depth analysis about your video. A better understanding of audience demographics will help future content creation to make it as relevant as possible to the age, gender and geographic location of the audience..