Since Bollywood is a major source of entertainment in India, product placement could help increase awareness and interest in IKEA. For example, partner with actors or actresses as brand ambassadors or with directors to film on location. In this case, market penetration prices can attract buyers to divert attention from competitors and focus only on IKEA. This would help IKEA stand out from the crowd and create a “buzz” using Bollywood. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Referring to the geographical issue mentioned earlier, where India has different geographical terrains and therefore also temperatures, its products may need to be localized to suit the needs of the Indian market. For example, housing standards or dimensions may vary by state, which then changes the criteria for household items, as well as household products such as bedding suited to different temperatures. IKEA can use bundled pricing, selling more products together at a lower price, to attract customers as this attracts new customers who would like to improve their home. This helps IKEA move unsold items taking up space in the warehouse, as well as being used as a promotional strategy by selling free products. This promotional strategy would be successful at the beginning of market penetration and once awareness and customer flow is increased, this advertising would not be necessary. This strategy would, however, be expensive and therefore preferably not the first choice. Advertisements with large images and colorful advertisements would have a greater impact on high-context cultures, due to the visual appearance and ambiguity of the advertisement. Unique promotional strategies should be used in India due to the different urban and rural areas involved in its geographical location. This can be in the form of advertising on public transport such as trains and buses in urban areas and banners in rural areas. Since the advertisements would target a large audience, economical pricing would be the best strategy to use in this case. This would attract price-sensitive customers and thus minimize unwanted costs as the products in the advertisements would be generic, keeping product costs low. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Online advertising and social media allow IKEA to approach promotional strategies in a more relaxed environment, connecting to a different set of demographics, which is most likely a younger audience. This also allows IKEA to test campaigns and is inexpensive (Ahmed 2018). This strategy would be successful as it creates a relationship between IKEA and consumers, making it appear that IKEA is always in touch with their audience, while promoting their products and raising awareness among a wide range of audiences.