Policy is a code of conduct approved or expected by a business organization to help it safeguard its values and morals, as well as its mission. For an organization to function smoothly and achieve its desired goals, it must establish clear policy statements for its activities so that they become aware of what is expected of them. Social media policy or social networking policy is one such policy required by most business organizations. The world is experiencing rapid change in communication as a result of technological advancement. Many businesses now resort to using social media at the expense of other communication methods due to its popularity in the modern world. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get original essayGruzd 2011 in his completed study defined social network policy as a corporate code of conduct that provides rules to all workers of an organization who publish any information on the Internet whether in the scope of their work activity or as a private person . The company can employ various ways to make the policy effective. For example, giving employees direction on when they should identify themselves on social media as a company representative when using company websites when posting. The company can decide which information about the company should be shared with the public and which should be treated as private and confidential. Since the company is organized into departments, it is therefore the responsibility of the department heads to ensure that the employees comply with these policies for the smooth functioning of the company organization while the management has the responsibility to do the follow-up to ensure that it is implemented without failures. However, there are reasons that may cause the policy to be suspended, especially when employees protest that their rights are violated by the policy. Controls for Social Media Policy The reason behind creating this policy in a business organization is to make employees accountable for their social media posts. Many companies have been taken to court for posting offensive statements on their social media accounts. To avoid such a scenario, it is best for the organization to come up with policies that will regulate the use of the social network by its employees with the aim of protecting the image of the organization. Prevent employees from sharing information deemed confidential by the company. For example, an employee may decide to leak industry secrets on social media. Such secrets may include the company's financial statements in a particular fiscal year without the company's consent. Disclose to the public the assets and liabilities that the company owns against the company's will, as well as publish the company's financial audit reports without prior authorization from the company. Audience consideration by corporate employees in their social media posts. Before posting any information on social media by any employee, whether as an individual or on behalf of the company, the policy will require the person to review the statement before posting considering the target audience. Potential customers may perceive the post as an insult, negatively influencing the performance of the company. When using this platform as a marketing tool for the company's products, employees are required to include their name, title and, if necessary, the company name to convince consumers of the product in.
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