Consumer, the most vital element of the business ecosystem. A business will never function without a satisfied and happy consumer. The future and success of a company always depends on consumer behavior. Nowadays, one such behavior of a consumer is prone to e-commerce business processes or online transactions. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original EssayAlthough e-commerce has enabled the Indian consumer to cross state and country borders to procure products of their choice from the wide variety across the globe available to them, e-commerce is not well protected by the various laws on consumers. The laws on the matter have proven stagnant, leaving many of these customers without recourse. Lack of protection of data made available online, an ineffective delivery system, misleading advertisements, uncertainty regarding jurisdiction in case of disputes are some of the emerging concerns in the field of e-commerce. There are many problems that consumers face due to the tractable approach of following laws by the e-commerce industry. Many cases had emerged with the problem of not getting the exact product of the one shown on the site. Many websites do not have consumer-friendly return policies. Talking about the problems that consumers face while shopping online, we all know some of the basic problems that we all might have faced: Quality issues The product delivered to us is not always the same as shown on the screen and if the site It does not have a refund or return policy, so consumers are left with a very complex repair process or even no compensation at all. Sizes varying from brand to brand and lack of proper information and details mentioned, misleading quality issues that generally surface putting consumers in hot waters. More Changes How many times have you come across a great deal and when you click to order it big type additional costs are added. Unclear Return and Warranty Policies Most sites with vague return policies make the purchase dubious for the consumer, leaving them with a low-quality product and no option to return it. Keep in mind: This is just an example .Get a custom paper from our expert writers now.Get a custom essay Highlighting the specific misleading acts of e-commerce websites in one of the surveys conducted by a Hindi news channel it was revealed that 62% of people truly believe that there is a big difference between the product presented on the website and delivered product. 56% of people do not believe the reviews and ratings shown on the website, the root cause has been revealed in many surveys that many consumers have experienced a situation where their negative reviews posted on the website have been removed. Like many polls on local news channels, many e-commerce sites do not allow negative reviews on their sites. The investigation also revealed a situation where e-commerce sites take money for fake reviews and positive and favorable ratings, acquiring the feedback that suits their website. It is true that many consumers consider the reviews and ratings of that website before making purchases online. But after the deceptive act of the same e-commerce sites there is no possibility for the consumer to claim compensation for the same.