Table of ContentsInternship InformationScope of the StudyIntroductionCompany ProfileCompany HistoryArea of ​​ExpertiseInternship InformationThis report is prepared based on 45 days of practical experience at Aadarsh ​​Pvt. Ltd. which helped me a lot in knowing the practical situation, implementing marketing skills and making strategic decisions based on the concepts learned so far. Aadarsh ​​Pvt. Ltd. is a leading player in providing printing, publishing, animation and licensing services with customer-centric quality, integrity and service excellence. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay This study was intended to provide me with valuable practical knowledge over my theoretical knowledge. It will also help me develop my digital marketing skills and knowledge on consumer behavior and concept to develop new and effective marketing strategies. There, my job was to look after and manage Amazon Seller Central of India and US and Flipkart Seller Central of India. I had assigned the stock management job, the details of a product need to be managed properly; Product images and detailed description were the key things to manage. I was responsible for scheduling the shipment of orders and any refund or replacement process. I was given full control of Seller Central and needed to generate more sales on Amazon's American marketplace. I was also responsible for Social Media Marketing and obtained credentials of all official IDs of various social media accounts to promote and market the Purple Turtle brand and its products. My various marketing strategies and campaigns helped me generate a good percentage of sales growth and it was above average in sales. The characteristics I found during this internship were that the managers were like family and did not resist at all in helping me get my job done. The staff in all departments were very friendly and helpful. The senior managers like Vice President and HR Consultant were very helpful and always made sure that I would not face any problem or any kind of restriction during my internship. Experience first-hand the role of a digital marketer Establish professional relationships with experts in this industry. Implement the theoretical principles of digital marketing that I have learned in online digital marketing courses. Compare the theories learned and the actual practices prevalent in the environment and deduce the reason for deviations. Demonstrate the ability to produce a clear report that includes critical reflection on the overall implications and conclusions of the work performed. Immerse yourself in the reality of the business environment in which I will be able to acquire basic business skills. It serves the purpose of pre -orientation to the choice of specialization / concentration allowing me at the same time to establish contacts in the entrepreneurial society. Scope of the Study The scope of this study is limited to digital sales and social media marketing of the company's products and services. This report covers almost all areas of digital sales and social media marketing at Aadarsh ​​Pvt Ltd.Aadarsh ​​Pvt. Ltd. include activities like printing, publishing and especially digital marketing on which the entire relationship is based. This report is limited to in-depth understanding of the activities of the digital marketing department rather than aiming at a brief study of all the departments managed at Aadarsh ​​Pvt. Ltd. It was beyond the scope of thisstudy understand the details and processes of each department due to the specific field of study, for example digital marketing. Manage and process orders on Amazon and Flipkart. Make sure your products appear in the search results or renew the keywords listed in each product. Make sure your product images are visible to people and are of good quality. List new products on Amazon and Flipkart and start a marketing ad for the product promotion.Create promotional posts and share them on all social media platforms.IntroductionIndia The book market is the sixth largest in the world and the second largest among English-speaking markets. The statistics cited above are from an India Book Market Report, by Nielsen, with the Publishers Association of India and the Federation of Indian Publishers. It values ​​the paper book market in India, including imports, at $3.9 billion (Rs 26,000 crore). Its compound annual growth was 20.4% between 2011-2012 and 2014-2015. Some noteworthy mergers and acquisitions have taken place in recent years. These include Penguin with Random House and HarperCollins' acquisition of Harlequin, all companies with a significant presence in this country. Also in educational publishing, such as S Chand's acquisition of Madhuban, Vikas and Saraswati Book House and Laxmi Publications' acquisition of Macmillan Higher Education. Jonathan Stolper, global managing director of Nielsen Book, said after the publication of their report: "Some of the facts that have emerged are truly impressive: there are 9,000 publishers, over 21,000 retailers and 22 official languages, and if you include regional dialects, the total is 1,600. Literacy in India is growing rapidly, from 65% in 2001 to 74% in 2011, and is expected to reach 90% in 2020,” the report reads. Other challenges include the fragmented nature of publishing and bookselling, a tortuous distribution system; long credit cycles that make cash flow management difficult and increases in direct costs. Piracy is widespread and every other street in the country hosts stalls selling pirated texts. The Indian e-book market has also undergone a major overhaul, with the expansion of the Internet and the spread of mobile phones, especially smartphones. There are many gaps and it is interesting to take a look at India's neighbours. According to a 2014 survey by the Chinese Academy of Press and Publishing, 58.1% of Chinese readers read digitally, an increase of 8% from 2013 and higher than that of paper readers for the first time. Entertainment defines this type of industry. The printing and publishing industry have been the key players for many years and are now the competitive players in the industry. From then until now there have been many developments in the printing and publishing industry. Before 1900, printing was done on plain paper and with black and white ink, but now they have a four- and five-color press and now printing is also done on glossy paper. Now they have sticker book printing, glitter printing, stencil books, dry erase books, chalk books and many other technologies have emerged since then. There are so many publishing houses, but some stand out from the rest. In printing there are reproductive printers. In publishing, Sterling printers and publishers are well known. In the licensing industry, AI licensing is the major player and in the entertainment industry we have Green Gold as one of the best. Refer to fig. 1The book printing industry is in line with the trends of book publishing in India. In educational book publishing, both the public sector andprivate are doing well. The growth of publishing in regional languages ​​is interesting. Commercial publishing, however, faces the challenge of readership, and perhaps the reason for the lack of growth. Therefore, in trading, the rules are short-term and print on demand. 45% of business publishing (value terms) in India is in Indian languages. In terms of numbers, it surpasses English books. The interesting part is that Hindi accounts for less than 35% of this pie. According to regional language publishers, there is renewed interest in buying books and translations of best sellers are doing very well in markets like Kerala. Indian printers are doing well when it comes to exporting book printing services to African countries. The recently concluded Drupa has restored the fascination of the commercial press with regards to new investments. The consumer industry, aka “brands”, continues to print brochures, catalogs and manuals. So overall, it's been a much better year for book printing than the last two. The younger generation has nothing like the Potter series to initiate/encourage them into reading. Whenever we talk about the book business, we must separate it into two branches: education and commerce. Of the Rs 35,000 cr book publishing sector in India, over 70% is dedicated to educational publishing. Business in India is growing. In this segment, the challenges include demand forecasting and payment cycles. In the trade segment, as I mentioned before, readers are not growing as we would all like. We are no longer reading as many books as we used to or perhaps the younger generations had nothing to cheer for after the Harry Potter series. There are Harry Potter, Devdutt Patnaiks and Twinkle Khannas in English, but it is a Rs 2000 cr market at best. Books compete with smartphones and not with ebooks as some of us might think. Distribution models have changed; more than half of the books sold in India are through e-tailers. However, publishing is still a very profitable business, despite the challenges reflected in the financial results of some leaders. However, what is encouraging is that the printing industry is preparing itself very well to meet the challenges faced by its buyers, whether it be splitting long runs into short, faster turnaround times, providing satisfaction by investing in the right type of equipment and software. despite central policies and initiatives, it still remains a state subject. We are seeing every state government print more books than before, thanks to improving school enrollments. Digital India is trying to co-exist with the conventional teaching model. Smart classrooms, virtual laboratories and learning apps: these are innovative digital teaching/learning solutions; the evoked set, in fierce competition with each other for the very little time available to teachers and students. The education system remains largely curriculum-based and subjects are still “taught” rather than “learned”. This makes textbooks and guides the primary and most significant tool for teaching. One of the most notable examples of this is Next Education, the leading smart classroom solutions provider entering book publishing and achieving significant volume in a short period. Printers wait for publishers to apply for PUR and on the other side; publishers are waiting for this to be offered as an option. Some early adapters have not positioned this situation appropriately, while others believe they have already made significant investments in alternative solutions. YES. We believe that 2017 will be the year of PUR, as we see that the pointinflection is getting closer. The country's leading book printers - Repro India, Thomson Press, Burda and Manipal Technologies have all invested in high-end PUR binding equipment. Most major educational publishers are trying or have already tried and have seen the benefits. Printing for the next academic session will be challenging in terms of PUR. Exports to Africa will also turn towards PUR, although the first experiments have been successful. In the early 1990s, we led the automation process in bookbinding that saw the quality and productivity of book production make leaps and bounds. By the end of that decade, “textbook delivery delays” became history. Most textbooks produced in India are now bound with adhesive. Our country is definitely upper-middle tier and we could not have had this success without the tier-2 cities like Agra, Jhansi, Meerut, Raipur,Mathura, Kolhapur and so on leading the book production. Our biggest client is not in Delhi or Mumbai but in Kolkata. The city of Mathura, with more than 50 Welbound post-press machines, could be the largest textbook producer in the country. Glue binding is the most widely used binding method in India and we have a role to play for every seven out of ten books produced in India – so the business is now on autopilot. We would like to take the road less traveled and want to play a role in bringing about change in the post-packaging process. Company Profile Mission - Continue to invest in the most innovative technologies that enable us to produce results well above industry standards for publishing, designing and creating intellectual property. Vision: Offer a full range of editorial services from design to distribution along with quality-focused project management and back-end support and solutions. Goals: Minimize environmental impact and strengthen community partnerships. We have a zero-use policy where we use fewer resources or use recycled resources. Company History Aadarsh ​​Private Limited is a leading service provider providing printing and publishing services. The company started its journey in 1989 with a vision to provide the best services to customers and achieve a top-notch position in the market. Since then, the company continues to cultivate this vision through its values ​​and deliver high-quality work. From print to digital technology, the company has moved into a completely new arena. They offer printing services, digital printing for score sheets, graduation, checkbooks, stamp paper, on-demand proofs, non-safety books, children's activity books, journals, flip charts, calendars, poster banners, etc. Aadarsh ​​also provides services like designing, editing, layout, packaging, author services and much more. It is a one-stop virtual solutions enterprise where customers get complete printing and publishing solutions. They are also known as prominent manufacturers, suppliers, traders, importers and exporters in this industry. From selecting materials to completing the project on time, they carry out each task meticulously. They ensure that their customers' expectations are not only met, but exceeded. At an organizational level, clients can expect notable results in a short period. They print with precision and care, ensuring quality in their services. The quality of their work has led them to establish a strong position in the market and gain a wide range of gratified clients across the globe. They publish books and own their own IP.