IndexSummaryIntroductionWorking of Google KnolAnalysis and DiscussionWhat is the main factor why Google Knol is stoppedCustomerCompetitorConclusionBibliographySummaryGoogle Knol was a project created by Google which contains articles covering science, geography, medical science and history, the entertainment industry, and information on maintaining an instrument. This case report aims to analyze what factors cause Google to stop its services, Google Knol. To draw conclusions about why Google Knol failed and analyze the problems to find solutions that Google should have done in the past, I use the SCQ (Situation, Complication and Key Questions), 3C (Customer, Company and Competitor) framework. In the analysis section you will also find a comparison between Google Knol and Wikipedia which is located in the same market. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Introduction Google is one of the technology companies in the world that focuses on Internet services and products. Google was also a large technology company and could be monopolized in the market in terms of technology, especially in Internet services and products. Take an example from its product, Google Drive, a cloud storage. In the 2018 Google Cloud Next event in the United States of America, the number of users using Google Drive right now is said to have reached the number of 1 billion users in a period of six years. Comparing Google Drive with the same cloud storage as Dropbox, which launched before Google Drive, can only reach a number of 500 million users within an eight-year period. Another example that we can use to determine that Google is a large technology company in the world is carrying out a survey on the most popular search engine on mobile devices. I am sure the result could show that the most common search engine is Google search, because Google itself is very popular. Google itself launched the company into a global technology company in 1996 by Larry Page and Sergey Bin. They were physical medicine students at Stanford University, they started to turn Google into a private company on September 4, 1998. Since it was built, Google's growth market has increased rapidly and has produced many products and services, acquisition , also cooperation with another company in a search engine. There are many products or services created by Google that anyone in the world can access. In Advertising, Google creates Google Ad Sense, a service that offers the company to advertise its inventions, products or services on Google, such as on You Tube. For those who used to watch YouTube, they must see an advertisement while trying to watch some videos on You Tube and not just at one time but many times. In the search engine, which is the key to Google that has led the company to become really popular and superior right now in the modern world, Google Search. It was a search engine in website or devices used most often by users all over the world. Also there is Google Maps, as it is called, it is a map that makes it easy for users to travel to their destinations. Google Maps is available on a mobile application that is also available on personal computers. In Communication, Google creates Gmail (Google Mail), which has similar principles to email in general, but is made simpler by connecting to the Internet. Google is also famous for its Android, where most of the supporting applications in Android are products and services made by Google. However, on the other hand, among the numerous services and products ofsuccessfully released by Google, there are also Google products that fail to stand out compared to other competitors, an example is Google Knol. Google Knol was a service created by Google intended for users to create an article with the scope of the concepts of science, medical information, geography, history, entertainment, product information and also instructions on how to repair a product. Knol itself stands for “Unit of Knowledge” which refers to articles about projects written by the author. Google Knol was launched on December 13, 2007 and finally opened to the public on July 23, 2008. Google Knol was a project created by Udi Manber, Google's vice president of engineering. However, just 3 years after its launch, there were rumors that Google would remove Google Knol services for the public. The cancellation of Google Knol was expected in November 2011. For this reason the content of Google Knol articles was moved by the authors to pages such as WordPress and Annotum. Finally, Knol was shut down on April 30, 2012. All content of articles written by its users was deleted on October 1, 2012 where the content was completely non-existent. How Google Knol works In Google Knol, every user must have a Google account to be able to register and write articles on Google Knol. Authors could write articles of any scope, ranging from scientific, medical, historical, geographical, to entertainment, as well as instructions or procedures for maintaining a product. Any writer can write anything on the Knol page, but only the original author can edit their article, so the article in Knol can often be considered to be an article with the author's point of view. Furthermore, there was also Google Ad Sense where the author could benefit from the advertising space in their article, so the profits would be shared for both parties, it was Google and the author himself. There was also a system that was used to block spam in order to prevent fraud in the advertising system itself. Analysis and Discussion In this section there are some analyzes of Google Knol's inability to compete with other competitors in line with Google Knol. First, I try to describe the problem that was on Google Knol, which in the problem description phase I used the SCQ (Situation, Complication and Key Question) framework. Google Knol had a policy that only real writer can edit their articles in Google Knol. Google Knol was only available in one language, English. To create a Google Knol account, user registration was done using a Google account. Google Knol authors could activate Ad Sense on pages located on Google Knol. Articles contained in Google Knol could receive comments and ratings. Google Knol could not compete with other competitors offering the same service (online articles). Google Knol did not have good prospects for Google itself. There were many comments about the Ad Sense feature on Google Knol. The average article author was against the reader's opinion. What is the main factor why Google Knol was discontinued From the picture above, in the Situation section which explains what situations are the Google Knol thing. This section contains the facts contained in the Google Knol itself. In the Complications section, describe the problems that will arise from the situation. Then, in the key questions section, it is a way to formulate an important question to resolve the complication. The question that appears is “What is the main factor why Google Knol is being discontinued?” After using the SCQ framework, I also use the 3C (customer, company, competitors) framework to analyze Goggle Knol's position when viewed from all threeaspects. In these aspects there will be a key success factor that will lead Google to interrupt its services. Customer analytics is used to analyze the internal and external factors that support the sustainability of the company, business analytics helps us to see the internal organizational capabilities and formulate the key success factor needed for the success of the company. Then, competitive analysis is used to help us articulate external factors. It is responsible for seeing from a broader perspective in relation to the part where the company is lacking and/or excellent at.CustomerCustomers need an attractive interface, so it will be more interesting to visit.Customers need a valid source of articles that can be used as a reference for their works. Customers need article authors who have the credibility of articles that will be made easy to trust the Google Knol article. The trend shows that customers consider Google Ad Sense as an additional income. Customers need two-way communication between authors and users. Company The technology company always organizes an event as an introduction of a new service or product to the public so that the public notices our product more. Google, as a global technology company, can improve the appearance of Google Knol. Google can certainly create a verified system for writers who have a high educational background and qualified scientific work. Google being a company engaged in an ever-expanding field, often brings many innovations. Competitor Similar services from other competitors are famous before Google Knol. In competing products, all users can edit any item as long as they have an account from the website. As explained above, in the business section there will be one or a few key success factors that influence the business. The key factor of the success achieved is that Google should be able to make different displays and innovations that should have been created because Google is a company that has many employees who are very active in making innovations. Another key success factor is the author verification system in a scientific article. Wikipedia as one of Google Knol's competitors, in fact, was successful with what it did. If Google Knol wants to survive, it means that Google must analyze the models provided by Wikipedia and it must be accompanied by capable change and innovation. Presumably with the numerous resources Google has at its disposal, Google is capable of creating innovations. Therefore Google Knol continues to be associated with Wikipedia, although both products in my opinion have their respective strengths and weaknesses. In terms of article content, Google Knol has more convenience as users can write articles in any scope, while in Wikipedia there are scope limitations. In my opinion, this is an advantage of Google Knol, so more users will use Google Knol for writing. However, on the other hand, this could be unlimited where more users are free to use Google Knol, it will change Google Knol itself especially with the availability of Google Ad Sense so that Google Knol users can only create fake articles so that they are visited by many other users. So, from the author's perspective, Wikipedia has a policy that anyone can edit the information in an article, while Google Knol has a policy that only authors can edit article content. In my opinion at this point both have a differentiation, on Google Knol perhaps the scientific articles will seem original because they are not easily editable or modifiable by other users, where to write