IndexFunctions of public relations in NGOsBarriers in the practice of public relations in NGOsConclusionNGO (non-governmental organization) is a private, non-profit and impartial institution that usually carries out humanitarian functions . They often impact the social, economic and political activities of communities and the country as a whole. NGOs address a range of issues, so they seek to cultivate public awareness, support and involvement in their activities. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The role of PR in NGOs is basically four-fold: NGOs are entirely dependent for their finances on fundraising campaigns NGOs need to attract the attention of charities and donors for financial aid NGOs deal with the dissemination of information about their services, plans to enable people to utilize them for their betterment NGOs need to maintain good relations with the media so that the media conveys their messages to both donors and beneficiaries as well as building the image of the organizations. Taking the example of the Palestinian Cultural Organization of Malaysia “PCOM”, which is an independent NGO aiming to spread awareness about the Palestinian cause. With the launch of the organization through its three divisions Public Relations, Media and Charity, PCOM has developed in its first year a powerful annual plan, the main objective of which is to strengthen communication bridges with the Malaysian Organization Society, human rights organizations and civil society organizations, as well as the public at large, in an effort to present itself and its objectives, strengthening the organization's status in the community. Results achieved by the organization which indicate its phenomenal success in achieving its set goals. Functions of Public Relations in NGOs The function of public relations in NGOs is to achieve broad objectives that revolve around improving the relationship between the organization and its public. It works to build mutual understanding, cooperation and continuous adaptation, because public relations managerial functions are exercised at all administrative levels of the organization and seek to achieve many objectives. Goals may differ from one organization to another, but will not differ, in essence, from each organization's primary goal, which is to gain public support and trust to achieve its goals. It works through its public relations department weaves channels of communication and interaction with them to provide them with relevant information on events in the Palestinian arena. Meanwhile, the Public Relations Department sends periodic messages to the PCOM subscriber list, containing all brochures, advertisements and news about the organization in particular and the Palestinian cause in general. Barriers to Practicing Public Relations in NGOsPR as practiced in the NGO sector is not much different from how PR is practiced in the corporate or corporate sector and appears to be the best way to promote NGOs producing much more positive results in fundraising, coverage media and in the projection of the organization. PR is seen as an essential responsibility of NGOs on the one hand seek donations and on the other hand design the organization as service oriented for the public. NGOs do not earn much and therefore maintaining and practicing PR can sometimes be difficult, especially when the NGO is new and much less experienced. Furthermore, most NGOs had.