IndexMarket environmentSTDP processThe 8 Ps of marketingConclusionBreakfast and snack culture in Spain is associated with particular brands that have been present since the beginning of consumer advertising. These brands are like Cola Cao or María Fontaneda biscuits. It was 1995 when Oreo entered the Spanish market, enjoying success thanks to a well-studied marketing campaign and continuing to renew itself over the years. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayMarket environmentOreo in Spain has many competitors such as desserts, breadsticks and cereals, but the ones that stand out the most in the sweet biscuit category would be be the prince of biscuits, ahoy chips! The main actors at whom marketing campaigns are aimed are children. The company tries to capture their attention from an early age to generate brand memories. The audience is generally upper-middle class. Oreo is gradually trying to expand to the adult audience that grew up with this cookie and create a new category. Fine Oreos are more of a snack than a breakfast or snack with fewer calories than traditional, thinner cookies. Suppliers are Nabisco's key category that helps drive sales. In Spain, some of the best-known suppliers are Carrefour, El Corte Ingles or Mercadona (Mini Oreo). Oreo substitutes are white signs such as Neo from the Sondey company, Zaps from Hacendado or Black and Roll from Carrefour. These substitutes look and taste almost identical to the original but come at a lower price. In Spain there are no new entrants into the biscuit industry. Established markets seek to innovate to continue to attract new consumers and retain the most loyal ones. Economic forces: In Spain, it is normal for both mothers and fathers to work, so families have little time to prepare breakfast, lunch and snacks. Its low price and convenient transportation mean that Oreo fits the need for a traditional sandwich replacement that appeals to children and requires no preparation time. Demographic forces: Advertising is focused on a young audience. One of his best-known campaigns was the Instagram advertisement with an Oreo containing the colors of the homosexual flag to celebrate gay pride day, with Madrid as the meeting point (reference). Cultural Forces: In Spain, health is much more valued than in countries like the United States, which is why the most common packaging in Spain is a box containing individual packs of 4 and 6 biscuits for convenience such as lunch during the lunch break or to ensure the quality of the biscuits since all biscuits are not exposed abroad.STDP processThe sale of Oreo in the global market amounts to 20 billion units in the world, with Spain being the seventh country that consumes the most these biscuits. Their customers are divided into children (6-18), young people (18-24) and adults (24-39). They usually belong to the middle and upper class who can afford some luxuries in their diet. It is usually the product of urban or semi-urban areas. The greatest benefits come from the primary segment, that of children and young people. The advertising campaigns are designed for this sector which has similar behaviors. The family message is usually very strong in advertising which attracts families. The secondary segment consists of people who influence primary buyers such as parents or family members. These represent a high rate but are still a minority market compared to the primary segment. Oreo uses emotions to connect the product to consumers for both parents and children. Also, associate it with fun.