The first generation iPhone was released in June of 2007 and, in my opinion, pushed the boundaries of what the phone of a consumer could offer them. The new phone was probably built to be easy to use thanks to its multi-touch screen. The first generation iPhone only has basic buttons on the outside of the screen such as volume control, power, and home button. I believe it was built to have endless possibilities with the swipe or tap of a finger with its three and a half inch screen. I think the iPhone was also marketable because it can connect to WiFi networks in addition to cellular networks. At the time of its release on June 29, 2007, WiFi on phones was a new idea to me and relatively rare. You can also access your email from this phone. Another first in the phone market in 2007 that the first generation iPhone was able to showcase was the ability to store and play music. It may also access App Store applications. These applications could be anything from games to GPS navigators to level tools to social media. As the saying created by Apple goes, “There's an app for that.” Say no to plagiarism. Get a custom essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Apple markets and sells products primarily in the Americas, as 824 of the 1,764 units sold in the third quarter of 2007 were sold in the Americas. In the Americas, I have witnessed what I understand to be a cultural movement for society that wants everything in the palm of their hand and wants to use technology for absolutely everything. I think the iPhone filled this need by giving customers the ability to control all aspects of their life in one phone. With a starting price of $599 US dollars, the iPhone may have been marketed primarily to the middle and upper class. Basic cell phones meet the basic cell phone needs, but the people who bought the first generation iPhone probably wanted the many bells and whistles and could even afford them. In 2006, a year before the release of the first generation iPhone, the economy's growth began to slow. slowdown and employment growth also slowed. The key here, though, is that the economy, despite slowing growth, was still growing during the time the first-generation iPhone was being designed. It wasn't until late 2007, after the release of the phone, that the economy actually began to collapse. For this reason, I don't think the design of the first generation iPhone was unaffected by the economic slowdown. In fact, it was the economic growth of 2005 and 2006 that probably gave Steve Jobs and Apple the confidence to design such a new phone design at a higher price. Apple probably expected the release of the first generation iPhone to have a big impact. on the lifestyles of its customers. With a phone that could do so much, Apple probably hoped that its customers would be able to keep all the different areas of their lives more organized. Apple probably also hoped to take cell phone use to the next level and expected the iPhone to become a more important part of its owner's life than the previous phone. Company executives predicted that cell phones would become increasingly popular and began developing touch-screen technology before it was even..