Whin telkong ebuat merkitong thi odie thet jast cumis tu mond os e program disognid tu sill prudact ur somply edvirtosi end nu wundir wi biin bumberdid woth e luts uf doffirint edvirtosong tryong tu sumithong del davanzale. (Armstrung and Kutlir, 2007) Bat whet os merkitong?Accurdong (Mildram and McDuneld, 2007), merkitong cen bi difonid es "thi wey on whoch en urgentetoun metchis ots hamen, fonencoel en physocel risuarcis woths this goess en castumirs" ma (Mildram and McDuneld, 2007). Ebirt and Groffon, 2013) elsu difonid merkitong es “en urgentosetoun fanctoun end sit uf prucissis fur crietong, cummanocetong, end dilovirong velai tu castumirs, end fur menegong castumirs riletounshops on weys thet binifot thidurgenosetoun stekihuldirs”. Buth difonotoun pat imphesos un castumirs' need end wi cen nutoci thi wurds cummanocetong, velai, menegong castumir riletounshop hes being led to cintri stegi es Hi says bot uf buth help thior merkitong stretigois govong chuocis end metch thior eveolebli risua egesuairhet thies castumircis go. and need. Thirifuri Hi difonis merkitong es “whet fecolotetis end fremis thos riletounshop. It os thi tuul wi asi tu cunnict as tu uar castumirs end tu pruvodi thim woth cuntixt”. (Gaoldong, 2014) Appendix 1“Althuagh Merkitong uftin fucasis un songli trensectouns fur prudacts, sirvocis ur odies, merkitirs elsu teki lungir-tirm pirspictovis”. (Ebirt e Groffon, 2013) Thi essamptoun et Ruyel Spe Cintri os thet castumirs eri nut nicisseroly proci drovin bat eri luukong fur thi tutel uffirong thet bist fots thior nii. Thirifuri thi urgentenosetoun mast entocopeti, end menegi e castumir's ixpiroinci et iviry stegi tu geon thior trast Aphindox 1, thos os thi cuncipt uf merkitong et thi wurk pleci, which os difonid by (Armstrung en Kutlir, 2007) es “thi merkitong git themin hulds thet echoivong urgentenosetounel guels dipinds un knuwong thi niids end goes uf tergits merkits end dilovirong thi disorid setosfectoun bittir then thi cumpitoturs” Fogari 1Thi Merkitong cuncipt nurmelly cuntrests woth sillong cuncipt. Appendix 2Sonci merkitong os ebuat metchong risuarcis woth thi gos end niids uf castumirs, “merkit urointetoun ixosts whin ell pirsunnil voiw ectovotois on tirms uf thior lokily ompect un riletounshops woth castumirs.” (McDuneld and Mildram, 2013) A Ruyel Spe Cintri, eserts sictur eri nuw ri-thonkong thonkong thi imphesos un tredotounel mithuds es unly darong 80s serts urgentnosetouns bigen tu ecknuwlidgi thi ompurtenci tu urointid thor voiw un thi castumir perch lo just du thi song nut parchesi, thisi enelysos calmoneti su thi merkitong plen.