The goal of setting the right price for each of the different wines is for the company to be able to make a profit and be competitive in its industry . Therefore the pricing strategy will be adequate and carefully monitored so that it can be adjusted in real time to changing circumstances and facts both within the company itself and within the sector. To determine the right price, San Sebastian will determine the total cost incurred for the production of each wine; some of these costs include rent, raw materials, salary, and utilities, among other things. To do this, the company will have a dedicated team, focused on ensuring that costs are monitored in a timely manner and that products are priced appropriately. This team will be monitored by the finance department as an additional check to verify the completeness and accuracy of the pricing model. The sales price will then be calculated using a margin of between 5% and 15%, depending on the specific demand for each of the different wines