As the Marketing Manager at Gerlach Publishing, which exclusively publishes textbooks for Colorado public schools, you are responsible for researching and monitoring the company's macro environment and proposing changes necessary in the marketing strategy. Key decisions you need to make include: what changes in the macroenvironment are important to Gerlach's marketing efforts, what the likely effects of those changes are, and how Gerlach should respond to these changes. BackgroundGerlach produces textbooks in science, social studies, mathematics and language arts. from first to twelfth grade. In the past, your company's macro environment has been fairly stable. However, the information you have received from your research team shows that the situation is starting to change. The first three reports deal with long-term changes in the macroenvironment. Review the reports before deciding what next steps to recommend to your supervisor, the vice president of marketing. Background Historically, the number of school-age children in Colorado has increased at a gradual rate each year. However, recent trends indicate that the population as a whole is aging and that the number of school-age children has begun to decline. Trends suggest it will continue to decline over the next decade. Additionally, the number of non-English speaking students is expected to triple over the same period, reaching approximately 13% of the total student population. Demographic Report Gerlach currently purchases paper from a local supplier to print his textbooks. Deforestation has now resulted in a shortage of trees available for logging. Furthermore, remaining forests are subject to increasingly protective legislation, meaning even fewer trees can be cut down. Further legislation has recently been ... middle of paper ... groups of advocates to create a lobbying campaign that warns against adopting any new educational theory too soon. The slogan: "Remember the new math." Practical science doesn't add up", the campaign was successful. Public opinion opposes the idea of ​​"practical" science and the school board only implements it as a pilot project in some schools. Gerlach makes a profit and you get promoted. Further Short-Term Changes You made a smart decision when you decided that political changes would have the strongest effect on Gerlach's business But the economic and technological environment will also have effects changes.FeedbackYou earned a 95%.If you would like to improve your skills while improving your score, read your textbook and review the course materials before attempting this simulation again.