Comparative Analysis of Competitive Traits of CompaniesThe following section discusses the competitive behaviors of companies and their respective markets:San Shu Gong House of Authentic Delicacies (Malacca) faced rigorous competition as there are up to 100 food businesses located in Jonker Street, Melaka. Nowadays we know that there are many food companies across the country in every state. The company has used a variety of strategies to compete with competitors. Prices, advertising, product variety and promotions were used by the company to compete with its competitors. For example, San Shu Gong House of Authentic Delicacies (Malacca) would do a promotion during the New Year festival to attract more customers by doing advertisements such as banners, newspapers or magazines to let people know about their promotions. Mr Tan, the owner of the company, also carefully set the price of the services because there are too many shops in Melaka, once the price is set incorrectly, the company will lose customers. Apart from this, service skills are also of great importance...