What price do individuals pay to become perfect and who sets these standards for individuals? The media is responsible for spreading these standards among individuals in the United States and around the world. Men and women are always criticized for how they behave, how they look, etc. Over the past decade, women have drawn more media attention than men to the way they structure themselves. The media has forced women to become an ugly truth. Women in media have become objectified in advertising, video games, TV, entertainment, films, magazines and websites. These different media play an important role in shaping how women are confronted with unattainable beauty, and men begin to compare the women in their lives to these images that the media provides of women. This allows men to begin to see themselves as having a superior power over women and become blind to the true meaning of what a woman is. The media uses visual-digital culture to provide society with representations and social constructions of women and gender differences. Video games provide a great example of how women are portrayed in a negative view. This is seen in many video game cultures and one might argue: how do video games provide individuals with a new aspect in which individuals may be able to explore new windows and aspects of themselves? On March 7, 2012, Sony Corporation and Quantic Dream collaborated to create a new trailer for a video game that showcases the social representations and constructions of women in our society today. The video game “Heavy Rain” begins to show the viewer the creation of an android. The android takes the form of a woman and becomes a humanist woman. The man who creates it begins to be... in the center of the card... full of dissatisfaction with his own body and even with his own ideas. Video games, like “Heavy Rain,” provide viewers with negative views and standards about how women should act and be treated. As a society and as individuals, we must resist these opinions and standards that the media places on women and start moving towards unbiased standards for women to feel accepted and respected in our society. If society can allow these unbiased standards to shape and become the norm, then there is hope that societies around the world can improve how women are represented. With the presence of media on our streets, TV, advertising, social media sites and technologies, the battle for impartial standards will take a long time. Men and women must take responsibility for enabling change in themselves before they can change the environment around them every day.
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