Analyze the business-level strategies for your chosen company to determine the business-level strategy you believe is most important to the company's long-term success and whether whether or not you judge it to be a good choice. Cedar Fair Entertainment is one of the best amusement parks in the world. Their headquarters is located in Sandusky, Ohio. Cedar Fair owns and operates 11 amusement parks, six outdoor water parks, one indoor water park, and five hotels (Cedar Fair, 2013). One of the amusement parks is known as Kings Dominion and is located in Doswell, Virginia. Kings Dominion Park caters to young adults and has a huge water park called WaterWorks. In 2012, Cedar Fair Entertainment's new CEO announced a new long-term strategic growth plan for the company. The plan is known as FUNforward and financial goals for the Company. The CEO is moving in this direction due to significant barriers to entry and a loyal, repeat customer base, as well as the significant momentum they have created for the company over the past two record-breaking years (Rotting Flesh Radio RSS , 2012 ). For example, Kings Dominion is one of the largest theme parks on the East Coast and the loyalty of the younger generations is exceptional. The park is located in a very convenient area just off Interstate 95. Most parents use the theme park as a babysitter. They drop off their children in the morning and pick them up in the afternoon after work. The park is so large and caters to the younger generation and adds a new ride every two years to make the park even more attractive to its customers. Cedar Fair uses the FUNforward plan strategy which consists of: Improving the consumer message... ... middle of the document ...... it seems that most theme parks can use the slow cycle market because the Competitive dynamics in slow-cycle markets usually focus on competitive actions and responses that allow companies to protect, maintain, and extend their competitive advantage. Since companies have characters that fit their specific theme parks, they cannot be imitated. Products based on characters seen in animated films are sold through the company's themed stores and outlets that sell the merchandise. Because copying rights protect companies from imitating their characters, animated character trademark provisions have been put in place that protect the company from others who may want to imitate their products (Hitt, Ireland, & Hoskisson, 2013, p. 149 ). It is very difficult for others to copy someone's work due to the trademark law that has been put in place.