Kraft Food Group has some areas where it can grow. The company must establish debt/equity and debt/equity ratios. The profit margin has been sporadic over the past five years. This is not a good trend for the company. This industry has some very external factors that can wreak havoc on the profit margin, such as drought and other Asian market trends that can hurt the profits of this industry and this company. Time cannot be controlled. This company has many different products that can be useful if you don't put all your eggs in the same approach. This can also lead to the company being stretched and pulled in many directions. The food industry can be an up-and-down market due to external forces. Kraft Food Group has some problems with putting chemicals in some of their products that are now banned by the government. Kraft Food Group has scientists, engineers and food chemists to combat these chemicals and develop new products and provide consistent quality products so they can grow through sales and profits. Kraft Food Group has a high standard of quality and respect from its customers. Kraft Food Group could suffer financial losses due to food contamination. This company will continue to grow in the future if it continues to make improvements, make investments and produce quality