An accredited Brazilian advertising agency known as Propague created its own parody-style interpretation of a Coca-Cola print advertisement in January 2001. The advertisement uses several appeals to logic and emotions in dealing with the harmful ingredients and effects of Coca-Cola. The reader or viewer of the ad first notices Coca-Cola's distinctive red background color, which immediately grabs their attention due to its vivid and eye-catching hue. Once the reader is drawn to the ad, they also notice the small, simple white text outlined in the shape of a Coca-Cola bottle in the center of the ad. The white font is used in many Coca-Cola advertisements, so this advertisement seems familiar and recognizable to the reader. The ad uses generic white text to emphasize the content of the text rather than focusing on the appearance of the text. The first words within the bold pattern say "You would never drink the product," and the last words within the bold pattern say "if it weren't for the advertising." The author suggests that people buy this product, no matter how harmful it may be, because of the advertising and marketing schemes used to sell the product to consumers, which manipulate the consumer's thoughts about the product and make Because of the way where the advertisement appears and presents itself to the viewers, they trust the author and the information he provides within the advertisement. Thanks to some of the ingredients used, Coca Cola can also be used to unclog sinks, remove rust from screws and nails and even strengthen car tires and bumpers. This adds even more shock value to the advertisement and essentially scares the reader because the examples given indicate to the reader that if Coca Cola can remove rust from screws and unclog sinks, it can most likely do something similar and much more harmful to the human being.