The image of the advertisement itself is very touching. The very obvious pitch dark background denotes terror, misery and desperation giving us an idea of ​​how scary the situation is. The depressed and innocent expression adds to the terrible image and excites the viewers. We can clearly see a black eye on his face which shows that he himself is a victim and this wound focuses on the fact of how gruesome and painful it can be to be a victim of such abuse. In the center it says in white, "HE HAS HIS MOTHER'S EYES." This is the main, most highlighted part of this ad, and the font size and bright color make it more visible than any other text in the image. The phrase is presented in a sarcastic manner adding slight humor to the criticism on this issue. When we say that someone has his mother's eyes we mean that that person's eyes resemble those of his mother. In this case, the boy not only inherits his mother's appearance but also the suffering and difficulties his mother faced due to physical abuse. I thought the way this message was presented made the topic even more compelling. The ugly truth hidden beneath this sarcasm affects viewers the most as they realize how easily this harm can transfer from one person to another, in this case from a mother to her child. In smaller text at the bottom right of the image it says to “report abuse”. This demonstrates the civic commitment that as responsible citizens, we should raise our voice if we want