Provides insights into the problem or helps develop ideas or hypotheses. Qualitative data comes from nature and has implications for both its collection and its analysis. However, it deals with a huge number of raw data such as visual data, observations, documents, and interviews with individuals (QRCA, 2015; Saunders, Lewis, &, Thornhill, 2000, p. 188). There are some strengths and weaknesses in qualitative research:The advantages of qualitative research include; 1. Focuses on the functioning of the social process in depth.2. Provides a broader picture of a large set of people.3. Allow researchers a degree of flexibility in conducting particular studies.4. It allows researchers to make connections between different aspects of people's lives. Disadvantages of qualitative research include; 1. Collecting and analyzing this data can be time consuming and expensive.2. Requires training and experience.3. Difficult to find reliable data.4. It involves a limited number of participants, so it is less likely to be taken seriously. (Giffin, n.d.; Onwuegbuzie & Leech, 2005, pp.