Having over 400 businesses must take a ridiculous amount of time to run, leaving little time to enjoy the wealth Branson has earned or at least you would think. Branson is different from most CEOs; there isn't enough time in a day, week, month or even a year to manage every aspect of the Virgin Group, so it has taken a different approach. Branson commonly refers to the leadership style of Steve Job, his entrepreneurial hero, saying that he was autocratic and made Apple a great company by selecting like-minded employees who would follow his every instruction, but that's not the way which Branson leads. Instead of managing everyone and being some sort of dictator within his companies, Branson believes in his people and gives them a lot of control over the business. His priority in his business is to put his employees first, customers second and investors third. He demonstrates this by carefully selecting people within the company who he believes can manage a specific business within the Virgin Group better than himself, and then delegates the particular task to this person or persons (Vries, 2003). This allows people to be their own boss in a sense, make the decisions and if something fails pushes its employees to keep trying and never give up. Richard says, “that if you're not always there, it forces others