After analyzing the weaknesses and strengths of Kudler Fine Foods, this one person company is facing several situations such as limited inventory due to perishable goods, expensive payrolls and geographic limitations, among other issues. Despite these situations, the main problem is the overall management. Kathy Kudler, the owner, is the sole person responsible for the purchasing process and other management responsibilities that prevent geographic expansion and therefore financial increase opportunities. Kudler Fine Foods is a gourmet grocery store with a mission to provide customers with the finest and highest quality selection of food products. The first store was successfully established with strong sales right from the start and continues to grow. Depending on the current situation of businesses, there could be numerous opportunities that exist. Considering the company's strengths, namely the absence of direct competition, the variety of choices and the business concept, Kudler could be classified as a leader of gourmet grocery stores and owns its own brand or product brand that symbolizes the 'high quality. These brands can be distributed outside of the current geographic area allowing products to be marketed to open doors for future store expansion. In addition to having her own brand, Kathy could franchise a Kudler Fine Foods business and convert it to a grocery store chain and have a geographic expansion based on the same philosophy, market segment and culture as the La Jolla location. This option could give you the opportunity to focus on just one store and have time to develop other areas such as food services and create a better marketing plan. Furthermore, in the future he may have the alternative of living only on paper… With the store located in La Jolla, this business plan does not provide sufficient mechanisms or specific solutions. Despite this, the strengths, weaknesses and growth opportunities of the business are identified, the business plan should detail the specific strategies that will be implemented, including a contingency plan. After making a proper business plan that includes acquiring an automated system not only to additionally achieve better inventory control but for the rest of the operations. Kathy may formalize the idea of ​​franchising her business. In conclusion, once the existing problems have been resolved and the effectiveness of the new plan and solutions has been verified, it will be time to use this same model to expand the business geographically through franchise sales or through the acquisition of Kudler Fine Foods by of a larger chain store.