It plays a huge role within this advertising because it develops an emotional response in the consumer, which is then linked to the Coca-Cola brand and its advertised products, making it attract through the advertising. The intended audience for Coca-Cola advertising is to target all age groups within the lower to middle socioeconomic classes. The representation of family is predominant in the commercial, not leaning towards different genres but more towards relationships and interactions between siblings. Typical middle class American and Caucasian families have prejudices that are shown through the red, white, and blue color scheme shown throughout. the commercial one. It does not necessarily indicate that all typical American families are Caucasian, but if, through the perspective of an individual not originally from the United States, it would likely personify the typical American family by being Caucasian. Quite the multicultural melting pot that the United States is famous for. Coca-Cola is perfect in representing the traditional family essence of the typical American family and how timeless it is, however it does not implement cultural diversity within it