As an emerging product of highly developed modern computer technology, virtual reality technology has attracted great attention from society since its inception. Virtual reality technology is becoming more and more perfect with the help of computer hardware, software and virtual world integration technology, which can dynamically simulate the real world. The dynamic circumstance can immediately cause a reaction according to people's shape, language and so on, by which real-time communication is formed between people and the virtual world. Therefore virtual reality technology has been applied to sports training, competitive sports, etc. and is playing a significant role in the sports field. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Virtual reality is a virtual or simulated three-dimensional environment generated by a computer. It is typically experienced through a helmet or headset with a built-in screen, which provides audio and visual stimuli to the user. Virtual reality in sports is being widely adopted across the industry for a variety of uses. NFL teams are using virtual reality to train their quarterbacks through additional mental repetition. Major League Baseball and the National Football League use it to help train umpires and umpires. MLB teams are also exploring its potential to help hitters prepare for pitchers. Athletes are building their brands by creating virtual reality content for their fans. Football teams are able to use eye-tracking data recorded in a virtual reality environment to detect concussions in players. Startups are experimenting with offering full-body virtual reality gaming experiences. Professional golfers offer virtual lessons to fans. NBA players are finding opportunities to increase their free throw percentage. Teams see the immersive virtual environment as a new and unique opportunity for fan engagement. Broadcasters are streaming live games in virtual reality and preparing to one day sell "virtual tickets" to live games. One of the biggest free agency signings in NBA history happened because of a virtual reality “sales presentation.” And the list goes on. How virtual reality is transforming the sports industry After a failed period in the 1990s, virtual reality made its reappearance last year with headsets such as the Samsung Gear VR, Google Cardboard and Oculus Rift. But this time it's here to stay and, in less than a year, it has already attracted the attention and investment of venture capitalists and tech giants like Facebook, and has had a huge impact across so many industries, including sports. Sport is one of the sectors in which technology is used in the most effective and aggressive way. We are already accustomed to the presence of augmented reality (AR) in sport. Think about watching football without the intended first down line or hockey without puck tracking. Now, with the sudden leap made recently by virtual reality, the sporting experience is amplifying and becoming more engaging in almost every possible field, from the consumption of content to the training and recruitment of athletes. Here's how virtual reality is revolutionizing sport, starting with the fan experience. With teams, leagues and brands constantly experimenting and pushing the limits of virtual reality applications in sports, and with major technology companies such asFacebook, Samsung and Google making virtual reality headsets available to the average consumer, it is a virtual certainty that virtual reality will continue to grow. have important ramifications in the sports sector. This is a boon for all those sports fans who don't have the luxury of flying halfway around the world to see their favorite teams and athletes perform. In most cases, a VR headset and an app are all you need to be taken to the stadium and watch around as the action unfolds, all without leaving the comfort of your home. That's the experience more realistic than you get watching a sporting event without attending it in person. The Rio 2016 Summer Olympic Games kicked off with the promise of robust VR coverage from broadcast networks like NBC and BBC – the first to broadcast the Olympics – viewable with VR headsets through their respective apps. Virtual reality broadcasting was still in the experimental phase, the only problem was that, with a few exceptions, the events were not streamed until the day after they took place. Hopefully, the next Olympics will see more live VR streaming. “While this is a fun concept, VR cameras from the player's perspective may not offer the best experience.” Even the big leagues have seen the potential value of the medium and have dabbled with it for a while, making considerable investments to bring new experiences to their fans. Using virtual reality to train teams “Sports is one of the sectors where technology is used most effectively and aggressively.” Professional teams have long used film study to examine their own performances or evaluate opponents. But because the point of view is very different from what a player experiences during the game, the results are not always optimal. / Figure 2 Now, coaches and players train better by watching and experiencing games over and over again in virtual reality. That's the idea that, along with a $50,000 investment, got VR startup STRIVR Labs off the ground a year ago STRIVR creates VR training videos shot from a player's perspective of the action during workouts. It therefore allows players to receive realistic and repetitive training by viewing the situations they will face on the field through VR viewers. For example, quarterbacks can review the options and opportunities they missed by repeating an action multiple times and reviewing the positions of each of their teammates. This helps football teams prepare players for matches without requiring them to be too present on the pitch, where they risk getting injured and exposed to the summer heat. Teams can thus increase training time without breaking the strict rules that both the NFL and NCAA (college football) establish for outdoor training. toured last spring, presenting its technology to several university programs. The Dallas Cowboys also signed in June 2015. Today, the STRIVR system has become part of the training program of 23 college and professional teams, including the San Francisco 49ers, the Minnesota Vikings and one team each in the NBA, WNBA and NHL. The company plans to announce a partnership with a Major League Baseball team soon. The impact of technology on the future of professional sports Virtual reality has yet to realize its full potential in sports. For example, it can make the recruiting process much easier by making college campuses seem much closer to recruits. Athletes can visit stadiums, locker rooms, weight rooms and virtually every location and aspect of their future team in the experienceimmersive virtual reality, without leaving home and getting on a plane. We may also see new sports emerge entirely based on virtual reality and its sister technologies, augmented reality and mixed reality. E-sports have been around for a while, although many argue that video games don't count as sports. NextVR is the big name in the world of VR sports at the moment; they are the ones who have worked to produce content with some little-known organizations including: NBA, NASCAR, NHL and FOX Sports. Additionally, NextVR just finished raising $30.5 million in funding, with Comcast and Time Warner as some of the most notable investors. NextVR has a plethora of content available and has recently tinkered with VR live streaming covering events like the US Open, one of CNN's Democratic presidential debates, a Golden State Warriors game, and more. The live streaming perspective of all these events was far better than what you would get from watching them in HD on your TV. Imagine being courtside watching Steph Curry in action, or being close enough to see the ball go into the cup as Jordan Spieth sinks a crucial putt at the US Open; it could be argued that you might not get such an optimal perspective even if you were actually present at these events. Responses to these VR live streams have been extremely positive; and it's not hard to imagine this as the future of sports viewing. VokeVR, just like NextVR, is working to let you experience a game courtside from your couch. What's unique about VokeVR's approach is that they have 360-degree cameras mounted at key points in the various stadiums through which users view the event. Another unique aspect of this approach is the ability to watch your content on any smartphone. While watching in VR enhances the experience, users can watch 360-degree videos on their smartphones; but I assure you that anyone who has watched a sporting event in VR would never choose to watch it only on their 7-inch smartphone. The accessibility of VokeVR's content is what sets them apart; People who are on the fence about VR can watch a game from their smartphone and then, when they feel the need to experience the full immersion of VR, they can enjoy the same content and be amazed by the difference in experience. EON Sports, is also a pioneer in the world of VR sports; but not in terms of giving you things you would normally see on ESPN. EON Sports is creating training simulations for athletes, including things like being in a quarterback's perspective during a football game or a batting simulator for baseball. EON Sports has a crazy mode where you can get a bird's eye view of a sporting event for more strategic planning and a more unique perspective that can provide some previously unavailable information to athletes and coaches. The important thing to remember here is that VR isn't just for entertainment, there are practical applications too and seeing EON Sports explore some of the practical applications of VR in sport shows a lot of promise for how VR can shape the world . of sport, both on screen and off screen. Beyond Sports, is another organization whose focus is not on the big screen, but on improving the performance of sports teams on the field. Beyond Sports' main focus for now is on football, where they can produce game simulations and various scenarios for training purposes, you can relive a football match from any player's point of view or enjoy a bird's eye view for a more tactical perspective. For the world of virtual reality it is important that people.