Thanks to Victor Lardent, graphic designer for the British newspaper “The Times”, the essay I am writing is in “Times New Roman. Font design is one of the many aspects of graphic design: my passion. As a creativity-driven person, graphic design is a passion for me. With design I can express my ideas through the use of Adobe Photoshop, inDesign and Illustrator among some other software. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay I am passionate about graphic design because not only does it allow me to be creative while producing something practical and useful for a client, but it allows me to put a personal spin on my artwork through the use of media digital. No matter where you go, design is everywhere. Books, magazines, candy wrappers, flyers - all methods of advertising ideas. The trick to being a good graphic designer is knowing the principles of design to create an eye-catching image that grabs people's attention. According to Santanagraphix, “A large percentage of people remember what they see much better than what they hear or read.” This is important for a graphic designer to keep in mind because they have the opportunity to appeal to someone only visually rather than orally. A graphic designer needs to know how to speak to a broad demographic of people using only visual elements, and this is a challenge that I personally love to take on. Graphic design drives advertising and attracts us to brands old and new. Advertising is an important part of our culture. Advertising greatly affects consumerism, and consumerism is what drives our economy, which is why graphic design is so important in our daily lives. Every packaged item you see is a graphic design product. Graphic designer Ewald Berkers says: “While you may take advertising for granted, it tries to influence what you spend your money on. Many people do not believe that they are likely to be influenced, let alone manipulated, by advertising. However, it wouldn't be as ubiquitous if it didn't work." (Berkers, The Influence of Advertising). And Berkers is right. The challenge of being able to attract someone to something subconsciously is one that I love being able to achieve using design principles and focusing on the information I have about a particular demographic of people. Graphic design has a long history. Many will argue that graphic design began in 1450 when Johann Gutenberg invented the printing press, revolutionizing culture and education in Europe, but the term itself was first coined by William Addison Dwiggins in 1922. Dwiggins is notably one of the most famous type designers. During World War I the American government used emotional propaganda in advertising to try to convince people to sign up and join the war. Using bright colors and large, expressive letters along with strong American characters such as "Rosie The Riveter" and "Uncle Sam," the U.S. government sought to encourage men to join the draft, women to engage in industry, agriculture and work. business and children to grow victory gardens to help feed the soldiers. In Nazi Germany during World War II, Hitler was very aware of the value of good propaganda and appointed Joseph Goebbels as head of propaganda. Goebbels used bright, contrasting colors such as red, yellow, white, and black in most of his posters, and most included images with strong Aryan Germans instead of Hitler himself. In 1940 Print Magazine was founded by William:.