According to the State of the World Report (2004), China, the United Kingdom and Western Europe have for decades imposed a limit on unsustainable excessive consumption. Approximately 1.7 billion people worldwide now fall into the "consumer class," the group of people characterized by a diet of highly processed foods, a desire for bigger houses, bigger and better cars, a higher revolving credit and lifestyles dedicated to the accumulation of unnecessary goods (Whittaker 2003). Today, nearly half of global consumers live in developing countries like India and China. As we enter the dawn of a new century, this consumerist appetite is demolishing the natural systems humanity has relied on and making it difficult for most of this world to achieve its ends. It's chaos out there. Every man and every woman at least tries to appear better, superior and richer than the other. People neglect their basic needs and spend more on flashy gadgets and expensive bangs just to look "cool" while walking down the street. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay This “beast culture” has introduced some unthinkable problems into our society ranging from psychological problems to overeating to higher suicide rates. But the question is: why did we become the way we are? What has caused this global consumerism in recent decades? Why is everyone trying to compete with each other? One of the main factors influencing mass consumption is advertising. Different perceptions occur in the consumer's mind and these perceptions are dynamic, meaning they keep changing on a constant basis. Each individual receives these messages differently, we all have a different perception of the same message. Therefore, a specific message may be more important to one individual and nothing to another. The financial power of advertising, in these times, has reached enormous dimensions and generates extremely rapid and impressive effects. As products increase and dozens of new ones emerge, sources are also getting creative. Because of these global social changes, it is easy to understand the intricate task of advertising in the modern world (Whittaker 2003). Technological progress such as satellite channels and the Internet has totally changed the concept of advertising and is undoubtedly the biggest revolution of the last century. The prospect of advertising will not only be linked to individual inventiveness, but to the pace and conviction with which one gets used to the new way, of which many do not yet exist. The new sources alone would be challenging, but the new products, many of which have not yet even been designed on paper, will present themselves as newer and more unprecedented needs of companies in which the consumer becomes the main character. There has been an increase in health concerns in the United States in recent years; many blame the fast food industry and think that the industry's focus on marketing to children has directly contributed to deteriorating health. For example, a diverse number of fast food restaurants offer "happy meals," which are meals exclusively for children. The names shown on the meals only tempt children to buy them. They have names like "Happy Meals" or "Big Kids Meals". Fast food restaurants advertise these meals in commercials by linking them to children's daily lives. In general, almost everything in life and nature is predictable, except humans. The transmission of the advertising message through the media should be done keeping the target in mind, since infirstly the public should be understood, in the sense that one should know what they want, what they are looking for, what keeps them busy (Packard & Crispin, 2007). This will make it capable of directing the offer in a company, apart from this strategy; any communication would be a failure. This offer must be oriented so that consumption occurs effectively (Messaris, 1997). Furthermore, it cannot be analyzed as strategy, attitude, influence, presence, since sooner or later it is the common public that decides. The persistent duty of the professional communicator is to be intimately aware of the society he deals with and to be cultivated by it, so as to be able to give satisfactory answers to consumers. People are equipped with real programs that interpret the world with the accessible information at their disposal, and they do so with a data comparison system, which they have archived in advance, these automatic systems would be those that provide a code that facilitates management in this world (Lakhani, 2008). It can be said that there is a threshold within each individual, the lower one through which the subconscious is set in motion and another higher one, on which information infiltrates into consciousness. The closer these two thresholds are, the closer the communication between the unconscious will be and the more complete the awareness of consciousness will be. The further away the thresholds, the poorer the conscious awareness (Packard & Crispin, 2007). All things perceived by the human mind can be considered symbolic or functional or both. Regardless of whether verbal or nonverbal, symbolic meaning functions in the subconscious (Lakhani, 2008). Symbols matter and what an object or situation means to each is secondary. Symbolic meanings seem to form the foundation upon which perception becomes something intensely important. In this way the accessible information is "decoded", that is, interpreted according to its own code. It is also incomplete, because it is not possible to accept all the information that exists at a given moment of reality. Therefore, to better resolve the information chaos, the human mind goes through a selection process, which involves only the information to be extracted that is necessary (Lakhani, 2008). The consumption process occurs only when a consumer has set his mind for a particular product. Often this mentality is nothing more than an effect of the influence exerted through advertising and gives an object a totally new perception, these objects and products have never been taken in a similar way before (Messaris, 1997). It is quite obvious that the mind intervenes when it perceives something and that perception becomes consumption only when the mind commands a "yes". To make a product known to the general public, when broadcasting the commercial the recipient does not just focus on the product alone but the entire environment surrounding that specific product. For example, to get a good image of any product, it must be accompanied by a pleasant voice. An unpleasant or harsh voice could even make the product seem repulsive (Lakhani, 2008). In communication it is rarely just about concrete aspects. Words should also have an influence, to inspire the speaker to do a certain thing. According to the expert Friedemann Schulz von Thun, four aspects are included in the news: the objective content, which is the object of the report. Personal revelation, which is the subjective content of a relationship. The appeal, which is the ability to animate others. The association is what one thinks of the other and the position towards him. Let's assume a case; you are comfortably seated in the living room. Your child comes in and leaves the door open behind himof himself. You say: there is a draft. It is first of all a verification (indicates the objective content); but, at the same time you are telling your child that you are cold (this is personal revelation); perhaps you would like your child to go and close the door (means appeal), and you are probably drawing his mind to the fact that it is inappropriate to leave the door open behind(relationship). Now your child has the opportunity to understand and interpret it in his own way (Lakhani, 2008). The conclusion that can be deduced through this theory of communication is that one should focus one's attention on what is of utmost importance to a child. individual while communicating with him and how to express it directly. The subliminal message is administered by the thought that the conscious mind arbitrates and the subconscious mind acts with the memory database. The best-known example was the Popcorn Experiment, in which European cinema inserted images of popcorn into the frames of the film being shown in the cinema (Packard & Crispin, 2007). As a result of this experiment it was proven beyond doubt that people watching the movie perceived popcorn subconsciously and this was demonstrated by their desire to consume popcorn. All films come with a series of subliminal visual messages. The conscious mind collects the information presented in the center of the screen; this information is already interpreted and understood by the brain before being stored in the brain. On the other hand, the human subconscious grasps the information that is presented on the edge of the projected screen. Interestingly, this information is not understood or understood by the brain immediately; in fact, this subconscious information is first stored and is understood and judged by the brain at a later time, thus creating a more powerful and long-lasting effect than conscious information (Packard & Crispin, 2007). It is for this reason that audiences are influenced and influenced more by watching a film on a big screen than by watching the same move at home on a smaller screen. The reason is that on a smaller screen all the information is perceived by the conscious mind and therefore the unconscious mind does not store anything, which results in less impact. Subliminal auditory messages work in a similar way. When the mind receives information from the subconscious it does not interpret it immediately, it stores it first. Problems are not generated with memory but with the probability of evoking. This implies that for others to memorize what they have heard, one should be cautious with how information is offered (Packard & Crispin, 2007). Subliminal perception was previously mentioned in the writings of Democritus around 400 BC most perceivable things are not actually perceived by us. Plato mentions this idea in his Timaeus. Aristotle further clarified the thresholds of subliminal consciousness and appears to be the first to signify that stimuli not consciously perceived could very well influence dreams (Messaris, 1997). Certainly a conscious relationship can cause a subliminal perception that is intensely masked in the unconscious for long periods of time after the actual perception has occurred. It is essential to keep in mind the commitment that makes this theory provable, for all those concerned with controlling and influencing human behavior. Numerous communication strategies influence consumers in their perception; one of them is subliminal advertising, which makes the imagination more reproductive; the images collected by the brain are so diverse that the consumer receives a wide range of opportunities. Today, by manipulating the offer of products, it is possible to bring the consumer closer towhat he wants. By keeping in mind certain segments of the product and the offer it entails, consumers go through a mental construction that brings them closer to a consumption decision. Nowadays it is common to see a fast food restaurant at the corner of every neighborhood. This is why these franchises are gold mines for every restaurateur (Ebbeling et al 2006). They are less concerned about the harmful effects of fast food on health. People, especially children and adolescents, are continually attracted to fast food. It is also evident that children are more attracted to labels than to the food itself. Fast food culture in the United States is the leading cause of childhood obesity. According to the omnivore theory, as omnivores, the most indiscriminate eaters, we humans are faced with a wide assortment of food choices, which results in a dilemma (Pollan 2006). In his book The Omnivore's Dilemma, Pollan begins by examining the food production system from which the enormous preponderance of American meals is obtained. This industrial food chain relies primarily on corn, whether consumed directly or indirectly through livestock feed, or processed into chemicals such as xanthan gum, often in the form of high fructose corn syrup, and ethanol . It should be noted that the corn plant has come to dominate American culture through a combination of several political and economic factors along with some biological factors. The fast food meal is the last link in this industrial food chain. A fast food meal is used to illustrate the end result of the industrial food chain (Pollan 2006). Fast food doesn't just overload diners with fat, salt, sugar and cholesterol, even if these health risks aren't accompanied by overindulgence. Eating from fast-food menus adds to a poor diet by providing insufficient vitamins, minerals and other nutrients the body needs to perform physiological functions. According to the American Heart Association (AHA), huge amounts of fat and sugar contained in hamburgers, fried foods, carbonated drinks and Chinese food sauces can also lead to the disease of obesity (Ebbeling et al 2006). Obesity is an eating disorder that is caused by the imbalance between energy intake and energy consumption. Reduced physical activity is one of the main factors contributing to obesity. Obesity has become a major health concern worldwide, particularly in developed societies such as the United States. Obesity is the leading cause of all major cardiovascular diseases and their associated mortality and morbidity (Ford et al, 2002). Unfortunately, approximately 17% of children in the United States are clinically obese, which is leading to an increased prevalence of cardiovascular disease and associated risk factors. such as hypertension, hyperlipidemia and insulin resistance in the younger population. According to Georgia, it has the second highest childhood obesity rate in the United States. Nearly 40% of Georgian children are overweight or obese. In traditional medicine, obesity is considered an indirect cause of cardiovascular disease (Ebbeling et al 2006). It is commonly believed that high fat content in the body leads to hyperdynamic circulation, an adaptive response to the higher adipose tissue index in the body, which in turn leads in extreme cases to dilated cardiomyopathy due to increased fat load. body work. left ventricle of the heart. But beyond these traditional concepts a new concept is emerging which states that lipid droplets accumulate in the myocardium and this could be directly cardiotoxic for themyocardium. Nutrition, obesity and atherosclerotic cardiovascular disease are all closely linked to each other. There is sufficient data to suggest that despite the genetic factors that lead to cardiovascular disease, diet and nutrition can easily regulate and prevent some diseases in the individual. Therefore, it is important that doctors recommend a correct diet to their patients and in addition to prescribing drugs, educate the community to consume a healthy diet. The stigma directed at overweight children—by their peers, parents, teachers, and others—is insidious and routinely unrelenting. It has been widely accepted in various studies conducted on children using assorted research methods (Ebbeling et al 2006). Therefore, due to this weight discrimination and prejudice, obese children suffer enormous psychosocial and health-related consequences. To combat this prejudice, a considerable revolution is needed. The unconstructive traits and widespread stereotypes regarding obese and overweight individuals depicted in the media must be changed and stigma reduction programs must be developed and tested immediately. It is clearly demonstrated in the diverse scientific literature that obese and overweight children are a constant target of social stigma. However, further effort is needed to understand the results (Ebbeling et al 2006). Exploring the causes of childhood obesity and taking appropriate action must address the variables that influence both nutrition and physical activity. Seemingly simple, these variables result from complex interactions between several important community, financial, cultural, ecological, and political perspectives. If weight-based biases are indeed responsible for a sizable portion of the health damage suffered by obese children, simply reducing the child's weight is not enough to address the real problem. First, although weight loss may lead to a secondary reduction in overweight prejudice, but prior discrimination may leave everlasting negative effects on the individual, these negative health and psychosocial effects may persist throughout life. Furthermore, the tendency to be overweight may continue even after weight reduction. Therefore, simply taking care of your weight is not the ultimate solution to the problem as the future generation can face the same problems if they are overweight. This problem is a social problem and the only way to eradicate it is to involve all levels of the population in society. Weight-based prejudice is just as significant a problem as ethnic intolerance or discrimination against children with physical disabilities. This is a serious problem and the solution should be taken seriously otherwise it will affect the future generation of this great nation. In the United States, children live in a society that has changed considerably over the past 30 years and has given rise to an obesity epidemic during this period. Many of these cultural and social changes, such as the fact that working parents, often influence the child's diet, diet quality, calorie intake and expenditure (Ebbeling et al., 2002; Hill et al., 2003 ). Many of the social and cultural traits that the US population has adopted as a lifestyle could contribute to increasing levels of childhood obesity. The broad social trends influencing weight outcomes are complex and evidently multifactorial. With such social changes, it is difficult to clarify the quantitative and qualitative role of each contributing factor. Although individual causal relationships may be difficult to establish, the dramatic increase in.