When you walk down the street, you are bombarded with signs, storefronts and billboards showcasing their latest products and showing off their new logos or brands. Use a logo or symbol to identify them to the everyday consumer, so that when they see that symbol or “brand,” they know exactly who made the product. Branding, in essence, is the personality and identity of a company, artist or studio. Let's take an apple logo for example. Everyone knows that “Apple” products are made by none other than the famous Macintosh. Therefore, they know that whatever the product is, it will be something related to computer or audio media. Everywhere you go, you'll find an Apple store. People know its symbol, logo or rather its brand, because they have done an incredible job in marketing their brand and selling it to consumers. In the American Marketing Association's definition of trademark, a trademark is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." And a brand can take many forms in our society. In most cases, the consumer recognizes the “brand” more than anything else. By selling the brand, consumers get to know the band, so to speak. There are many benefits to having a strong brand in any aspect of business, but in the music world in particular. If you have a specific sound, logo, set of colors, slogan, or even look that can be associated with you, your band, or company, you have a brand. Having a strong brand can influence the consumer's purchasing decision very well, it creates an emotional attachment or a kind of trust towards your products (albums, records, songs, etc.), which helps your specific "market".. .. .. half of the document ......www.prescriptivemusic.com/>.Brown, Chris. “Information on branding and marketing for business professionals.” Social Media Branding and Marketing, November 18, 2011. Web .Lynch, Joanne, and Leslie de Chernatony. “Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson.” Journal of Marketing Management 23.1/2 (2007): 123-135. Business origination completed. Network. November 23, 2011.Peters, Mitchell. "Good works." Billboard 122.12 (2010): 61. Company source completed. Web 23 November 2011.Powell, Annetta. “Five simple reasons why branding is important in any business.” Annetta Powell: Network Marketing, Internet Marketing. Attraction Marketing, June 2, 2010. Web. November 24 2011. .