Advertising and Media Are Too White“Based on national demographics, 9.6% of advertising managers and professionals are expected to be African American. The actual percentage in 2008 was 5.3%, equal to a difference of 7,200 management jobs” (carter 2). The media is too white; The advertisement shows a lot of racism. The ads are primarily targeted at white people as most only show white people. Advertising and the media are too white because the percentages of other races other than white are low, society prefers light skin to dark skin and agencies eliminate candidates of color first. The percentages of races other than white are low. "If you think about it, the proportions by race in advertising are something similar to what we have in the United States: about 64.7% white, 16% Hispanic, 12% black, 4.5% Asian and 1.5% Native American ” (Howell 1 ). As seen in the previous quote, this confirms that the percentages of other races are much lower than the percentage of whites working in advertising. It should be that way though, the media should influence being multiracial. Howell, Llewellyn D. admits that: “there are racial preferences ranging from dark to light” (Howell 2). There are preferences in races that should be allowed. Why should white be better than dark? Dark people are seen less on TV; when seen they promote an urban image of themselves or show how rare blacks are among whites. For example, in some TV shows you see four white couples and one black couple. And the black couple is most of the time the one who has more children and has less money. Carter, Kelly E. states that: “Racial discrimination in advertising is 38% worse than in the country's overall job market” (Carter 1). It's amazing how the media can be so racist as to... put candidates first. Discrimination should not be allowed in the media. The media is viewed by all races, which means that all races should be allowed to participate and should not be denied the opportunity to wear the color of their skin. Skin color shouldn't have any impact on whether you get hired or not, it should be your commitment, color shouldn't be something that stops someone from being happy. Works Cited Shimo, Alexandra. “The search for a lighter shade of pale.” (2008): page n. Database. April 8, 2014. .White, Jack E. “Racism in Advertising?” (1999): page n. Database. April 8, 2014. Howell, Llewellyn D. “Black and Light Television Advertisements.” (2012): page n. Database. April 8, 2014. .Carter, Kelly. “Resistance to changing the status quo.” (2009): page n. Database. April 8 2014. .