YPE THE COMPANY NAME]WalMartExamining current Organizational BehaviorAsim[Choose date]SynopsisThe global market has seen an influx of news on corporate social responsibility and the economic impact on social values. Much of this debate is about continuing to call on businesses, governments and social organizations to actively pressure commercial structures, where improvement is not focused on the public's quality of life. As the largest corporation in the world, Wal-Mart Stores Inc. has been harshly criticized by several groups who hoped to change corporate policy to better serve the broader community. The rhetoric of these groups has cultivated ongoing conversation and complex strategic maneuvers, many of which are interpreted to both damage or enhance Wal - Mart's public reputation. The purpose of this study is reputation management strategies and presents topics to be explored in the ongoing discussions between Wal - Mart Stores, Inc. and its opposing sides, especially labor relations and healthcare. This study was conducted on behalf of Wal-Mart Stores, Inc. and identifies their rhetorical counterpoint in reputation management strategies. In addition to a comprehensive review of the literature on corporate communications theory, the paper shows the relevance of Wal - Mart Stores, Inc. as a case study. Several topics have been the rhetorical activities of Wal-Mart Stores, Inc., which I do not support the tireless dedication of their enemies come to calm, but rather to stimulate a more rhetorical effect. The paper therefore concludes that reputation management should be an ongoing process for companies. To withstand negative turbulent events, companies like Wal-Mart need to improve their image and credibility in a continuous cam... middle of paper... this trend can have a great impact on the company's performance. Due to the decline in reputation and the emergence of negative cases, the company faces obstacles to improve its operations and expansion. Conclusion and Recommendation To save itself, Wal-Mart works hard to gain the trust of the American people. To maintain growth in the United States Wal-Mart needs to win the business of the wealthiest customer; a customer who can consider social issues before making purchases. They also need to maintain the customer loyalty they have built over the past 40 years despite the negative reviews plaguing the company. To do this, Wal-Mart has made some systematic changes to its health plan. The changes reduce system costs and give the company the opportunity to project a more positive image to the public.