• In the corporate sector, external factors and changes in the market have a great influence on the service. Most of the time the customer fails to obtain satisfaction? To get good customer satisfaction, start learning to identify and observe customer needs and requirements. • Recognize the most common reasons why customer complains, for example they don't like your behavior, your way of speaking, kindness, etc., which is the main reason for getting customer complaints, the main one is standard management tool that customers actually receive what they promised. • Discover techniques to activate and maintain a special relationship with the customer. Colleagues from sales and marketing will take a next step called operational standards and develop them to ensure service and performance. These standards should be reviewed regularly with employees, it is important that they know how the organization works.