Topic > Marketing Case Study: Marriott Hotel and Country Club

Most hotels have installed MICROS application in their restaurant to facilitate service. This has certainly improved communication between the kitchen and the restaurant. The front desk features Fidelio, the world's leading provider of hotel business applications and offers a range of software such as property management systems and reservation systems. This helps in accessing guest information, nightly audits, inventory control, revenue management and reporting. The reservation system provides staff with instant room status and availability, making reservations possible at the touch of a button.5 http://www.hospitalitynet.org/news/4060662.html Economic Factor: - Due of the economic crisis there is a huge economic impact on the hospitality sector. Hotel occupancy levels have dropped dramatically, plus 20% of taxpayers have to cover their own expenses. Companies that partner with hotels move to another hotel due to high rates. Because of all this, hotels have reduced the prices of all the products they offer, which directly affects the company's profitability. Hotels are restructuring their business to reduce costs as much as possible by merging departments and laying off staff. 6