The satisfaction you feel every time the weight on the scale decreases or the guilt when the numbers increase or fluctuate is one of the many symptoms of obsession for weight loss. What is it about weight loss that makes a person feel so triumphant? It's nice to know you're one step closer to looking like models in ads, when you can wear smaller sizes, or when you get compliments telling you you look good because you lost all that baby fat and double chin. You might lose five pounds and the next thing you know, your next goal is to lose five more, then five more, then five more, and so on. How far are you willing to go to achieve the image of beauty? There are tons of diet techniques on the market, and they all promise a better, healthier version of you. This trend is so popular nowadays that it is present everywhere, in advertising, products, services and much more. It takes over daily life. The obsession with meeting society's expectations is dizzying; people are willing to indulge in these diets to have that ideal image of ideal beauty. People spend so much money on weight loss programs, exercise equipment, diet drugs, and surgeries that the weight loss industry is now worth a whopping $60 billion. (http://www.ivandimitrijevic.com/why-it-is-the-perfect-time-to-invest-in-the-weight-loss-industry/) The ideal body image is often emphasized in advertisements, the words; slim, thin and elegant comes to mind when you glimpse the advertisement and most of the time these are the words they use to sell products. It influences society persuasively (Jean Kilbourne, 2006, Slim Hopes and Obsessions). No matter what country you are in,...... half of the paper......ng riots, New York, Guilford Press, 1994, Patricia Fallon, Melanie A. Katzman and Susan C. Wooley, p .8 • Feminist Perspectives on Eating Disorders, New York, Guilford Press, 1994, Patricia Fallon, Melanie A. Katzman and Susan C. Wooley, p.390, 342• http://www.eatingdisorders.org.au/eating-disorders/ anorexia-nervosa/physical-effects• http://www.ivandimitrijevic.com/why-it-is-the-perfect-time-to-invest-in-the-weight-loss-industry/)• Onset of eating disorders adolescent: population based on a 3-year cohort study, BMJ 1999; 318:756• Slim Hopes and Obsessions, 2006, Jean Kilbourne• The obesity myth: why America's obsession with weight is dangerous to your health, New York, Gotham Publishing, 2004, Paul F. Campos, p.87 -88• The prevalence of personality disorders among those suffering from eating disorders, 2007, Randy A. Sansone, John L. Levitt, Lori A. Sansone