Over these many years, both small and large businesses have begun to leverage the irresistible power of social media networks to talk about their corporate brand, engage customers, generate more contacts and even increase product sales. But there are some mandatory rules that entrepreneurs should abide by if they really want to avoid going from being a society star to an unhappy person. The importance of social collaboration Success in today's social media age is increasingly tied to more collaborative and modern business approaches, such as open sourcing, crowdsourcing, social sourcing and word-of-mouth marketing: social media platforms that exude features of "connectivity" rather than "management". It is in the interest of every organization to build the social networking channels of fans and followers who can help each other avoid feelings and achieve the best