Every day, people all over the world leave their homes, watch television, go to the Internet or anything else where they see advertisements for companies and their products/services. Every company has a symbol that represents it called a logo which can be a simple object, a letter or maybe even a sort of colored shape. The possibilities of what can be created are endless. Symbols are used as a means of conveying messages without spoken or written words, so there are no language barriers, however there can be some difficulties with cultural discrepancies. What is graphic design? Graphic design is the process of combining different artistic aspects of text and images into different things such as advertisements, logos, magazines, etc. The elements that make up graphic design date back a long time, perhaps even to times we don't know, and include aspects ranging from simple symbols and colors to fonts and handwriting over the centuries, each of which has slowly developed and evolved into what we see today. What most people may not know is that there is a difference between the words logo and logotype. While a logo can be composed of both symbols and text, a logotype is composed entirely of typographic characters. Typography is the style and appearance of printed material, meaning all the text types like Arial, Times New Roman, and others you may have heard of. Even some languages are made entirely of symbols, Chinese is an example, and is composed entirely of pictograms. A pictogram is an image that represents an object and is used to convey information through a common "visual language" capable of being understood regardless of one's native language or level of literacy. The most common form of graphic design is the log.... ..middle sheet......we've seen it. Although designers need to be careful, think about the psychology behind the design and ensure that the graphics generated cannot be misinterpreted as something negative. In conclusion, graphic design is a very important element in modern society and will continue to grow as an industry. in the days to come. It has developed from something barely used to something seen literally everywhere in the world. Many people may not even realize they are watching it when they are. From logos and symbols, to text and color, graphic design is made up of many different elements that come together to create something that consumers will remember. Works Cited http://www.designhistory.org/ http://www.artyfactory.com /graphic_design/logo_design_history/logo_design_history.html http://www.webdesignerdepot.com/2012/08/the-psychology-of-logo -design/
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