Cisco Systems, Inc. is a leader in networking for the Internet. Develop hardware, software and services to create Internet solutions that make Internet networks possible. Cisco was founded in 1984 by a small group of computer scientists at Stanford University. They are a global company with offices in: San Jose, California, Amsterdam, the Netherlands and Singapore. They currently employ around 74,000 people worldwide. Cisco operates on a set of values that include: changing the world, focusing intensely on customers, realizing innovation, winning together, respecting and caring for each other, and always doing the right thing. They demonstrate these values through global involvement in education, community and philanthropic efforts. (Cisco, 2004) Cisco Systems Another key factor in focusing CSR on employees is the use of employee surveys and feedback. Cisco welcomes surveys and feedback and seeks to make meaningful and helpful changes that employees are looking for. Making employees a key part of how CSR works at Cisco helps keep them engaged, motivated, and in an innovative environment to achieve personal and business success. One of the primary purposes of Cisco products and services is to help connect people through technology. Their role in 21st century society is more important than ever. By donating money and the technology they have developed, they are able to more easily connect the global community to resources like healthcare, education, and other basic human needs. Seeking to expand these services to the poorest areas of the world not only helps improve the quality of human life, but also helps Cisco demonstrate how important CSR is to the world.
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