There are approximately 600,000 nationally competitive swimmers in the United States, while this swimming community has not benefited financially from new technology. Although famous swimmers like Michael Phelps never worry about the fee for swimsuits, most basic swimmers worry about that cost. The LZR Racer can cost up to $580 while the traditional one costs only $20. What further aggravates this deficiency is the poor durability of swimsuits. To get the best conditions, competitive swimmers typically purchase one swimsuit for the season and then a second for championships. This means a contestant needs at least two packs of new swimsuits per year. As swimsuit technology increases, so do the costs. For example, a round of championship suits could cost a high school swimming program about $20,000, which is how much all swimmers combined had spent in Indiana state championships before these expensive new suits. Now, Indiana swimmers will spend a total of $100,000 on swimsuits for the state meet. College swimming programs have also felt the pinch. (Stager, 2009). Therefore, a big conflict appears: more competitive swimwear or acceptable price? To avoid any loss of competitiveness, swimmers have made compromises. Schools, universities and swim teams have to pay large sums of money to purchase the high technology