Topic > American multinationals: Apple Inc.

Apple inc.IntroductionApple Incorporation is an American multinational that designs and markets consumer electronics, software and personal computers. Apple Incorporation's global corporate headquarters is located in the middle of Silicon Valley, at 1 Infinite Loop, Cupertino, California. The History of Apple Incorporation1976 to 1980 were the early years of Apple Incorporation. Steve Jobs, Steve Wozniak and Ronald Wayne are the founders of Apple Inc. But, just three months after its birth, Wayne sold his share. In 1976 the Apple I was born, built by hand by Wozniak and presented on April 1st at the Homebrew Computer Club in Palo Alto, California. In 1977, the Apple II made its debut at the Local Computer Trade Show. In 1980, the Apple III was launched. In the same year the new directors ensured that Apple became a "Real Company". 1981 was a difficult time for Apple Incorporation, because it was difficult to sell computers due to the saturated market. Under these conditions, Apple was forced to lay off 40 employees. On top of this problem, one of the founders, Wozniak, was injured in a plane crash. In March Jobs became president of Apple Computer. After the historic visit to Xerox PARC in 1979, Jobs and several engineers began working with the Macintosh, after the Lisa was launched by Mike Markkula and a major shareholder. Jobs realized that Apple would have to become a “grown-up” company to compete with IBM, which had launched its first PC. Because of this, Jobs, who realized that he was not the right man to make Apple an "adult" company, began to court John Sculley and was successful. Sculley became president and CEO of Apple in April 1983. Under Sculley's authority Apple was not managed...halfway...from that point the authority of the Apple corporation came under Michael Spindler. But also, under the control of Michael Spindler, Apple has a drop point where Apple has to post a certain amount of losses, so its position is replaced by Gil Amelio. Not making any profit for the company, Gil Amelio resigned from the Apple Company. After many years of hiatus from the position of president in the company, Steve Jobs returned and became the permanent CEO of the Apple company. Until 2011, which is also the year of his death, Tim Cook, the former chief operating officer, replaced Steve Jobs as CEO of the Apple Company. This shows that in the past the company did not selectively recruit the right CEO based on his skills. There are some CEOs in the year 1976 until Steve Jobs becomes permanent CEO, who has no experience in the technology industry.