With the advent of advanced technology and the Internet, electronic media has become a popular means of disseminating information to the public. It helps overcome communication barriers across geographic landscapes and is one of the most reliable sources for many people around the world. Electronic media is defined as a media platform that uses electronics or electromechanical energy for the audience to access the content. Content is also called broadcast. Broadcasting is by far the most important source of information (Article 19, 2002). According to Curtis (2011), broadcasting is the practice of creating audio and video program content and distributing it to mass audiences of radio, television and Internet media. Broadcasting means sending entertainment and information to the general public via one-way electronic media. Broadcasts are usually intended for recreation, enlightenment, education, experimentation, or emergency messaging.” Khemani RS and Shapiro D. M (1993) state that the term regulation is broadly defined as the imposition of rules by government, supported by the use of prescribed sanctions. According to Salomon (2008): “Regulation of broadcast content The material is about protection: protecting viewers and listeners from harm or harm and, in their role as consumers, protected from misleading advertising claims. There are many reasons for protection which are invoked through regulation: the protection of democracy and the guarantee of the democratic right to free speech are not endangered by censorship; the protection of the right to accurate information in the news; quality of the viewing or listening experience....... half of the document ...... making a recommendation under subsection (1) the Commission - shall determine whether or not the applicant meets the prescribed requirements for broadcasting commercial or non-commercial, radio broadcasting or the operation of a subscriber television service, as the case may be; and may, if it deems it necessary, hear oral submissions from the applicant. In conclusion, regulation is vital in broadcasting content. Although electronic media is a trusted source for many people, it can harm or offend viewers and listeners, including children, if not regulated. It may not be fully effective due to current electronic media trends and complex traditional broadcast laws, regulations, codes and guidelines. However, there is no single right answer or perfect solution to establishing an adequate and effective regulatory system.
tags