Executive SummaryThe case study focuses on the obstacles and strategic failures that Wal-Mart faced during its expansion and entry into Japan and its retail market extremely attractive. The study highlights the rise of the world's leading retailers “Wal-Mart”. In the course of their expansion, over time, they have benefited from success and disastrous results in their journey to “go global”, Wal-Mart entered Japan's smart retail market as a joint venture with “Seiyu”, which was a very wrong step. First. The violent retail giant reacted in the Japanese market even with its excellent business policies and best prices offered, it failed to identify with Japanese culture the behavior of its customers, which was an obvious case of cultural mistake and that I didn't learn a lesson from it. previous errors in Germany, South Korea and Indonesia. (EDLP) “Everyday Low Prices” and Roll Back is a vibrant business plan and has been strongly carried out by a very aggressive pricing policy, the best supply chain distribution system in the world equipped with a inventory based on superior technology and with minimal promotion and advertising expenses these retail giants were generating profits on a large scale even with a low cost scheme. Wal-Mart failed to distinguish between operational and cultural environmental differences in the United States and Japan. This case study also details the reasons that affected Wal-Mart and also recommends the need for an in-depth study of the necessary culture and management and how they should be put into practice to prevent Wal-Mart from falling apart in the proud and profitable market of Japan. INTRODUCTION: 1960s Scam US Retail Giants. .....middle of paper ......liam, Why Wal-Mart Can't Find Happiness in Japan.CNN money Fortune, (July 27, 2007). Retrieved March 3, 2014, from http://money.cnn.com/magazines/fortune/fortune_archive/2007/08/06/100141311/ICMR, Wal-Mart Struggles in Japan. Retrieved April 4, 2014, from http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/Wal-Mart%20Struggles%20in%20Japan.htmKotabe & Kristiaan Helsen, Global Marketing Management. (2009). Hoboken. Retrieved March 2, 2014, from http://globalmarketingtoday.wordpress.com/the-real-world/case-study-1/Mui Ylan Q, as US growth slows; Wal-Mart places more emphasis on foreign stores, Wal-Mart goes global, Washington Post. (June 19, 2010). Retrieved March 2, 2014, from http://daveporter.typepad.com/global_strategies/2010/06/wal-mart-goes-global.html