Operations and Supply Chain Strategy in Toyota and Amazon IntroductionThe main objective of business organizations is to remain competitive by providing better services or better products to meet the needs of their customers. All business activity focused on satisfying customers' needs and wants allows a company to thrive well in the local and global competitive market. Companies implement all important strategies in their operations and also in their supply chain to ensure that they achieve their goals. Strategies help the business organization to have long-term achievable goals focused on the future success of the organization. Operational strategy ensures that a company produces or services is on the path to quality performance, for its customers in a cost-effective manner. To actually have a successful operations strategy, it is important that the strategy is broken down into business, corporate and finally functional operations. On the other hand, supply chain strategy allows an organization to deliver value through operations. Supply chain strategy details the step-by-step actions an organization must take in its operations to achieve desired set goals. This paper examines Toyota Automobile Company's operations strategy and Amazon.com's supply chain strategy, and how they helped companies implement their business strategies. Literature Review Operational Strategy Operational strategy is how companies establish a plan of objectives for their business with the availability resources at its disposal to meet customer needs in the market and ensure that the company values ​​customer orders anticipating inventory and production inventory. In the modern world where technology has grown… middle of paper… supply chain strategies are essential to achieve the goal of an organization. Amazon and Toyota companies have been identified as successful companies, operating in almost all parts of the world. Companies with distinctive operations and supply chain strategies therefore remain competitive in the international market. The greatest success is when you focus on the core business competition, control inventory drying up, and reduce costs by maintaining a high-quality product in an efficient process. The advancement and adoption of technology in the functioning of these companies has enabled them to survive and compete favorably in the retail market across the globe. The companies also used an agile approach and lean offering; this ensures that their customers are always served on time and this increases their loyalty.