Imagine a time when every detail of your life (credit score, personality ranking, "secret" ranking, etc.) was available to everyone around to you through something similar to the current iPhone. Now imagine that this world is reality. In Gary Shteyngart's Super Sad True Love Story, this idea is reality. Everyone in the world has an äppäräti and everyone knows everything about each other. But is knowing everything about your friends and neighbors really a good thing, especially when the world around you is crumbling because of this knowledge? Maybe it isn't. As Bertrand Russell, a British philosopher, once said, “In all affairs, love, religion, politics or business, it is a healthy idea, now and then, to hang a question mark on things you have long taken for granted” . The relationship between Lenny Abramov and Eunice Park, the main characters of Super Sad True Love Story, could have used a question mark on how culture, media, business, and technology have affected their personal relationships throughout the book. Cultural differences in the United States have always influenced personal relationships, sometimes for better, but also for worse. Lenny and Eunice's cultural differences were no different. Lenny Abramov was a 39-year-old man who worked in Indefinite Life Extension at Post-Human Services, which allowed the wealthy and healthy, known as High Net Worth Individuals, to become immoral. Lenny is a self-deprecating Russian-American Jewish male, self-conscious about his appearance, unnecessarily well-educated, passionate, neither old nor young, and helplessly prone to error. Eunice Park, on the other hand, is a young 24-year-old Korean-American woman who is constantly struggling with materialism and the pressures of her… middle of paper… conservative ways of communicating. to stay in touch with her family and friends while she was away from them. Ultimately, culture, media, business, and technology affected the personal relationship for the worse during Super Sad True Love Story. Lenny and Eunice ended things; Eunice left Lenny for Joshie. Noah and Amy were killed in an explosion on a ferry during "The Rupture". Joshie's indefinite life extension has taken a turn for the worse. His body could not resist immortality and began to wither just like low net worth individuals. Lenny left the United States and never married anyone. His heart was truly broken by Eunice leaving him for what appeared to be a newer model. All in all, everyone got what they deserved and the world continued to advance with technological advancements, even as books came back into fashion in the near future..