But they still managed to try and get their name out there by selling cassettes and making people watch them at home. As DVDs became more popular, they decided to advance the technology to what we have today, DVDs, which allow less mainstream films to get a second chance. Around 1995 a production company called Pixar Animations released a new type of feature film called Toy Story, a computer animated film that became a well-known and ongoing series that we know today. They later developed a deep canvas effect that allows you to draw on the computer and color using shades, patterns and textures (the computer even knows what pressure you are coloring at), the computer then looks at all the images and colors them from memory. This technique was used for a very famous film that almost everyone knows,