In India, the problem of acne is more prevalent among adolescents and young people. To eliminate this problem there are many varieties of acne creams in the Indian market. There is a growing market for medicated skin products such as acne treatments, antifungal and antibacterial creams etc. This market is priced as per RSP (retail selling price) and this also includes applicable taxes (Acne free, 2012).The Indian over-the-counter pharmaceutical industry has grown at a rapid pace in the period between 2008 and 2012. In this there has been a notable increase in the growth of the vitamins and minerals division. This is a trend expected until 2017 (OTC Pharmaceutical India, 2013). There is a growing demand for anti-acne products in India and the Indian OTC pharmaceutical industry market recorded a total revenue of USD 1,834.2 million in 2012. shows the compound annual growth rate (CAGR) of 8 .5% over the period from 2008 to 2012. It is with the expected CAGR of 9.7% over the five-year period from 2012 to 2017 that this is expected to give a boost to the market value of $2,913.5 million by the end of 2017. The markets in Japan and China are growing with CAGRs of 7% and 5% respectively and are expected to reach a value of $21,948.0 million and $15,902.3 million in 2017 (marketline, 2013 ). AnalysisPolitical AnalysisIt is after 1991 that the Indian government introduced several changes in the Indian markets such as deregulation of the Indian markets. This helped remove the bottlenecks responsible... middle of paper... ts. Bursti Limited would then use a competitive pricing strategy to be able to profitably enter the Indian markets. Customers would be charged prices such that customers are able to deem it a true value for the amounts they are incurring on its assets. Porter's Generic Strategy Cost Leadership Strategy Bursti Limited would focus on cost leadership strategy by ensuring that its costs of operations are minimal and it is able to demonstrate its efficiency in dealing with competition in the market. For this it would use all possible means such as outsourcing certain operations or setting up production plans in low-cost locations, etc. so that we can achieve the goal of having the lowest production cost and achieve the position of being a leader in cost reduction. This would help the