Marketing Design and InnovationActivity 1: Understanding Product and Service Design and Innovation PondsPonds is one of the oldest products offered by Unilever. Within a century and a half, Ponds had set aside a brand in billions of hearts as skin care in more than 100 countries. You may still remember the "GUGLI WOOGLI WUSH" advertisement of Ponds cold cream which nourishes female skin as wonderfully as a baby's. Launched in 1846, globally, Ponds remains the fifth most profitable personal care. This is possible because Pond's marketing design has kept customer needs top of mind and preferences at the forefront of innovations. This has resulted in one of the favorite brands in the minds of customers. Its customer orientation had led to brand preference. With a reported loss of ground on the anti-aging factor and at the same time to stay ahead of the competition, Ponds must continue to innovate the product, i.e. it must keep product development a priority and also continue to update marketing strategies. This report is an attempt to understand Ponds' product development/innovation journey. This must be in line with the industry needs and changing market dynamics, SWOT analysis to understand where the brand currently stands and whether it needs to rework its marketing strategies to stay in the current position or modify the same .IntroductionPond's Cream was extracted as a healing tea by pharmacist Theron T. Pond from witch hazel and was initially called “Golden Treasure” in 1846 in Utica, New York, United States of America. This was initially developed as a medicine for healing small cuts and other ailments and a company was formed under the name "TT Pond Com...... middle of paper ...... extremities etc. It can affect significantly a potential Furthermore, a promotional scheme can help a repeat customer to use the product frequently; moreover, it can help to get positive feedback from the user -anti-aging cream was not collected in China, Ponds convinced about 150 women to try the product without knowing the brand and allowed them to give their verdict to the world at large This resulted in a 13% increase in sales and a multi-fold increase in the brand Goodwill.Ponds distribution network is also. a case study in itself.Ponds distributors, dealers and import agents have always ensured timely supply of a complete range of products to the user. Being one of the oldest companies with a strong distribution network, Unilever Ponds is very ahead of its competitors.References