Argosy University, Washington DCE-CommerceElectronic commerce refers to the buying or selling of goods and services over the Internet and is also known as e-commerce, also called electronic commerce (Roos, 2008 ). The concept of e-commerce covers a wide range that includes obtaining information via the Internet, advertising, ordering products, downloading applications and music. Additionally, e-commerce allows customers to file taxes online (Roos, 2008). According to Nasir (2004) e-commerce is available in approximately 100 countries with over 20 million Internet hosts. The global growth of e-commerce has increased unethical business behaviors and practices among users and businesses. In light of unethical behavior and practices, legal and regulatory guidelines are needed to address issues that have arisen with the use of e-commerce. Stead and Gilbert (2001) identified corporate social responsibility issues regarding electronic commerce such as intellectual property rights, online consumer protection, cyberspace theft, content governance, and spam (Stead & Gilbert , 2001). Intellectual Property RightsInternet trademarks have presented unique challenges and opportunities for trademark infringement. The purpose of a trademark is to distinguish companies from competitors and to protect companies from “copies” that might tarnish the reputation of the original owner. Physical trademark law allows multiple businesses under the same name as long as the type of business is different (Maury & Kleiner, 2002). Internet trademarks are diverse, and Internet trademark registrations are necessary to identify and assign businesses Internet addresses. Businesses transacting...... half paper...... for the 21. Retrieved from http://www.p2pays.org/ref/14/13824/EPR1.pdfMaury, M & Kleiner, D (2002). E-commerce, ethical trade? Journal of Business Ethics, 36(1/2), 21-31. Retrieved from http://search.proquest.com.libproxy.edmc. edu/docview/198194795?accountid=34899Nasir, A. (2004). Legal problems related to e-commerce. Ubiquity, 4(49). Retrieved from http://ubiquity.acm.org/article.cfm?id=985607Roos, D. (2008). Introduction to the history of e-commerce. Retrieved from http://money.howstuffworks.com/history-e-commerce.htmStead, B. & Gilbert, J. (2001). Ethical problems of electronic commerce. Journal of Business Ethics, 34(2), 75-85. Retrieved from http://search.proquest.com.libproxy.edmc.edu/docview/198049882?accountid=34899WGIG.org (nd) WGIS publishes paper on e-commerce. Retrieved from http://www.wgig.org/docs/WP-Ecommerce.pdf
tags