I) IntroductionWaitrose is an upmarket retail chain in the United Kingdom. An exclusive retail chain means that the products available in Waitrose are expensive and of high quality. Wallace Waite, Arthur Rose and David Taylor opened their first small grocery shop Waite, Rose and Taylor at 263 Acton Hill, West London in 1904. The John Lewis Partnership took over Wait Rose and Taylor in 1937 and changed the name to Waitrose. (waitrose.com) Waitrose has more than 300 stores across the UK, including branches in England, Wales and Scotland, as well as stores in Welcome Break motorway service stations, the Channel Islands, Dubai and Abu Dhabi. (http://www. waitrose.presscentre.com) Waitrose was the first supermarket to sell its own branded garden products. Waitrose achieved its highest ever share of the grocery market (4.3%) earlier this year. The Telegraph 2014) Tesco and Morrison are both major competitors to Waitrose in the UK supermarket sector. Waitrose's product is very expensive for middle class people, so it is difficult to cover a large market share. The John Lewis Partnership has a huge number of employees. Waitrose operates 26 The John Lewis stores in the UK. Waitrose has set itself a target of opening up to fifteen new supermarkets and up to ten new 'small Waitrose' convenience stores in 2014. (http://www.waitrose.presscentre.com. Waitrose has achieved BREEAM 'Outstanding' status for our stores in Stratford City in London and Bracknell in Berkshire (Waitrose.com, The Telegraph 2014)II) Analysis1) SalesInvestopidia defines sales as the value of income or revenue received for goods and services over a specified period of time. Waitrose is the leading food supermarket for people who like to buy quality food and who can pay more... with card...... especially through better management of trade receivables and trade payables. This was partially offset by a reduction in loans and overdrafts of £230.3m and an increase in property, plant, machinery and IT systems of £71.9m.2) Profitability According to Investopedia.Com profit means an economic satisfaction that is realized when the amount of revenue obtained from a commercial activity exceeds the expenses, costs and taxes necessary to support the activity. Any profits made go to the owners of the business, who may or may not decide to spend it on the business. Profit depends on capital expenditure and revenue. Gross profit is the cost of goods sold less revenue, while net profit is working capital less total revenue. The difference between net profit and gross profit is that net profit does not include expenses.